Brand Experience Archives | World Branding Forum

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The Kia Canada portal will integrate with Dealertrack’s OEM systems to provide users real-time date updates, vehicle inventory, and more. Kia Canada has partnered with Dealertrack...

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Design Featured News Technology

Vision Direct Sets Sights on Prescription Glasses

Thomas Ng

October 25, 2016October 25, 2016

Vision Direct has expanded to include prescription glasses, and along with the introduction, a 100-day money back guarantee on the range. Europe-based online contact lens...

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Featured Marketing News

Hershey Delivers Trifecta with Cookie Layer Crunch

Deborah Joy Peter

October 4, 2016October 4, 2016

To meet the demand for multi-textural experiences, Hershey’s has re-imagined its classic chocolate bar with cookie bits and fun fillings. The Hershey Company has rolled...

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Advertising Featured News

Okura Nikko Beefs Up Gastronomy via One Harmony

Joshua Hughes

September 23, 2016September 23, 2016

Running from 1 October to 15 December, the new campaign seeks to elevate the Okura Nikko guest experience around distinctive hospitality. Okura Nikko Hotels has...

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Featured Marketing News

Riders by Lee Bounces Back with Denim Innovation

Anisha Kapoor

September 1, 2016September 1, 2016

Riders by Lee ran a concept test with over 700 women, allowing them to dress in Bounce Back Denim to experience the collection. Women’s lifestyle...

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Branding Featured News

Crystal Cruises Decks Up River Travel Virtually

Olivia Pearce

August 26, 2016August 26, 2016

The digital debut follows the vessel’s recent maiden voyage from Vienna. According to Crystal Cruises, the move is a river industry first. Crystal River Cruises...

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Aloft Unlocks the First Voice Activated Hotel Room

Thomas Ng

August 25, 2016August 25, 2016

On top of temperature, lighting, music, and concierge control, the Aloft offering lets one to browse the internet, check the weather, and more. Aloft, under Starwood Hotels,...

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Featured Marketing News

Sears Canada Revamps Brand and Retail Concept

Deborah Joy Peter

August 24, 2016August 24, 2016

The biggest logo transformation in 32 years, the design features a font with a fresh take on the maple leaf to signal a redefined Sears...

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Featured Marketing News

Swire Coca-Cola Kicks It with the Denver Broncos

Joshua Hughes

August 19, 2016August 19, 2016

Swire Coca-Cola has released specially designed bottles to commemorate the Denver Broncos so fans can join in the celebration. Swire Coca-Cola salutes the defending World Champion, Denver Broncos,...

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Branding Featured News Videos

British Airways Shoots Steep London City Approach

Deborah Joy Peter

August 12, 2016August 12, 2016

Filmed from the pilots’ perspective, the British Airways footage introduces viewers to the aerial views of the capital’s iconic skyline. British Airways has released a...

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Featured Marketing News

Burger King Adds Tex-Mex Flare with Whopperrito

Deborah Joy Peter

August 11, 2016August 11, 2016

The new Burger King offering goes nationwide after a recent local debut, and will feature at participating restaurants from 15 August. Burger King has put...

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Crystal Cruises Redefines Digital for Luxury Travellers

Thomas Ng

August 9, 2016August 9, 2016

The re-imagined Crystal Cruises website and its content walk travellers through vacation planning and discovery with easy-to-use tools. Crystal Cruises has redesigned its website to...