Brand Ambassadors Archives | World Branding Forum

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The Barbie Be Anything Tour will honour female role models across the United States, including American country music star, Kelsea Ballerini. For its 60th anniversary,...

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Branding Featured News Videos

Super 8 Sounds the Alarm on Drowsy Driving

Olivia Pearce

March 7, 2019March 8, 2019

Super 8 by Wyndham has introduced a push titled #JourneySafe. The digital effort features philanthropist and actor, Giacomo Gianniotti. Super 8 by Wyndham has partnered...

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Campaigns Featured News Videos

Elizabeth Arden Gets its March On in Pink Punch

Deborah Joy Peter

March 7, 2019March 8, 2019

Elizabeth Arden has announced the 2019 installation of its March On initiative, which features Reese Witherspoon in the new Pink Punch. Elizabeth Arden has launched...

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Featured Marketing News

Old Navy Shoots for the Sky to Uplift Women

Anisha Kapoor

March 7, 2019March 8, 2019

Starting on the ground, Old Navy is making stops in Los Angeles, San Francisco, and New York to host empowering skytyping activations. Old Navy is...

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Campaigns Featured News Videos

Bobbi Brown Cosmetics Celebrates Confidence

Deborah Joy Peter

March 6, 2019March 7, 2019

Bobbi Brown Cosmetics is partnering with three powerhouse females in line with its Confident Beauty global campaign launching this month. Bobbi Brown Cosmetics has partnered...

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Advertising Featured News Videos

Halo Top Creamery Churns Out Adult Ice Cream

Joshua Hughes

March 5, 2019March 6, 2019

Halo Top Creamery has created an advertising campaign, Ice Cream for Adults, which stars Nick Viall and features four creative spots. Halo Top Creamery has...

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Chrysler Drives Pacifica with Jamie Foxx Charm

Thomas Ng

March 4, 2019March 5, 2019

Oscar-winning actor, Jamie Foxx, has taken on the persona of both the Chrysler Pacifica and Pacifica Hybrid in a new marketing campaign. Chrysler Pacifica has...

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Campaigns Featured News

Express Empowers with Women Together Launch

Deborah Joy Peter

March 4, 2019March 5, 2019

Express celebrates female empowerment through a collaboration with All Womxn Project founders, Clémentine Desseaux and Charli Howard. Express has rolled out Women Together, a campaign...

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Branding Featured News Videos

ShoeDazzle Steps into Style with Erika Jayne

Olivia Pearce

March 1, 2019March 1, 2019

ShoeDazzle has partnered with actress and music artiste, Erika Girardi, to launch two show-stopping footwear collections in its latest season. Fashion ecommerce heavyweight, ShoeDazzle, has...

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Branding Featured News Videos

Lay’s Invites Bebe Rexha to Chip in Musically

Olivia Pearce

February 28, 2019February 28, 2019

In line with its Turn Up the Flavor platform, Lay’s has teamed up with music artiste, Bebe Rexha, to introduce three limited-edition flavours. Lay’s has...

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Featured Marketing News

Fender Reveals What’s Next for Guitar Artistes

Anisha Kapoor

February 28, 2019February 28, 2019

The brand’s inaugural global artiste marketing initiative, Fender Next is a platform to showcase talent representing the new face guitar culture. Fender has launched an...

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Advertising Featured News Videos

Natural Light Unveils Naturdays with Pat McAfee

Joshua Hughes

February 26, 2019June 13, 2023

Natural Light has launched Naturdays, a strawberry lemonade lager, in the United States, with a push starring ex-NFL punter, Pat McAfee. Natural Light, the reduced-calorie...