Brand Ambassadors Archives | World Branding Forum

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Released exclusively online, Victoria’s Secret has once more unveiled its Swim Collection, which features the best silhouettes of the season. Victoria’s Secret has released its...

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Branding Featured News Videos

Smirnoff Unveils Pitch Party for July Bash

Olivia Pearce

March 18, 2019March 19, 2019

Returning to retail shelves across the United States, the limited-edition Smirnoff Red, White & Berry vodka offering will be available in April. Marking the return...

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Campaigns Featured News

Maidenform Debuts Magic Slimming Collection

Deborah Joy Peter

March 18, 2019March 19, 2019

Maidenform has rolled out its Magic Slimming collection, for which it collaborated with The Lycra Company for its FitSense technology. Maidenform, the shapewear portfolio under...

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Campaigns Featured News Videos

Sunsweet Drives #ToFeelGood on Social Media

Olivia Pearce

March 14, 2019March 14, 2019

Celebrating its consumers and promoting good health, Sunsweet has developed a social media campaign to drive its #ToFeelGood message. Sunsweet has launched a brand push...

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Featured Marketing News

Outerknown Rolls Out First Women’s Collection

Anisha Kapoor

March 14, 2019March 14, 2019

Sustainability-focused lifestyle brand, Outerknown, has debuted its first women’s collection which features seventeen fashion-forward pieces. Outerknown, the lifestyle brand built on sustainability, has stepped into...

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Advertising Featured News Videos

Nike Fits Female Athletes for Summer of Football

Joshua Hughes

March 13, 2019March 14, 2019

Strengthening its focus on women and girls in sport, Nike kicks off the summer with national team collections for female football athletes. Nike was joined...

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Branding Featured News Videos

Acura Taps Fans with #SuperHandling Challenge

Olivia Pearce

March 12, 2019March 13, 2019

Luxury carmaker, Acura, has announced its #SuperHandling Challenge and campaign which stars Jay Williams and other sports influencers. Acura has teamed up with influencers to...

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Advertising Featured News Videos

Wayfair Launches UK Push with Lorraine Kelly

Olivia Pearce

March 11, 2019March 12, 2019

Wayfair has kicked off its third season with television’s Lorraine Kelly. The new campaign includes broadcast, digital, and social media spots. Wayfair has launched a...

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Campaigns Featured News

Hanes Celebrates 30 Years of Michael Jordan

Joshua Hughes

March 11, 2019March 12, 2019

Hanes and Michael Jordan celebrate their thirty-year partnership with a trading card promotion to commemorate the milestone anniversary. Hanes has launched a consumer campaign to...

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Branding Featured News Videos

Levi’s Leads Women to Shape Their Own Stories

Olivia Pearce

March 8, 2019March 11, 2019

Levi’s India has released the fifth season of its #IShapeMyWorld push which stars Swara Bhasker, Anjali Lama, and other female influencers. Levi’s has debuted the...

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Campaigns Featured News Videos

Pomellato Hits Home with Human Gems

Deborah Joy Peter

March 8, 2019March 11, 2019

Pomellato has added to its Sisterhood Initiative through collaborations featuring Jane Fonda and a major cast of male and female influencers. Premium jewellery-maker, Pomellato has joined...

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Dodge Drives into Town for Muscleville Season

Joshua Hughes

March 8, 2019March 11, 2019

Dodge has launched a marketing campaign starring Bill Goldberg as the mayor of Muscleville, a dream place created for brand enthusiasts. Dodge has rolled out...