Skechers has signed on former Dallas Cowboys quarterback, Tony Romo, for a global campaign around its men’s footwear collection. Skechers has expanded its talent roster...
Ocean Spray is relaunching the cranberry-infused offering from its Pact Water line. The move entails a campaign and Brittany Altomare tie-up. Ocean Spray is relaunching...
Puerto Rico Tourism Company has appointed Luis Fonsi ambassador of its newest global advertising campaign, Despacito in Puerto Rico. The Puerto Rico Tourism Company has...
UGG ushers in new marketing campaign with a cast starring renowned actor, Kyle MacLachlan, rock music legend, Kim Gordon, and others. The second UGG Collective...
With the aim to empower women, the Demi Lovato for Fabletics line features elevated designs and continues the brand’s support of Girl Up. A comeback...
To celebrate its fall collection, Material Girl has launched a campaign themed A Day in the Life, which features its fashion director, Pia Mia. Material...
Renewing its support of Conor McGregor, Monster Energy is extending its sponsorship of the fighter who will take on Mayweather this month. Monster Energy has...
New York & Company has debuted its first collection with Gabrielle Union. The limited-edition capsule is available online and in stores. New York & Company...
Kids Foot Locker has debuted a series focused on sneaker culture and six families. The first video stars Reebok spokesperson, Teyana Taylor. Kids Foot Locker...
Umbro has struck a multi-year deal with Orlando Pride’s Ashlyn Harris. The soccer athlete’s first campaign as ambassador debuts in the fall. Iconix-owned soccer portfolio,...