Brand Acquisition Archives | World Branding Forum

Read Time:1 Minute, 56 Second

Combined, both AOL and Yahoo will have over 25 brands under their umbrella for continued investment and growth under Verizon. Verizon Communications and Yahoo! have...

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Finn Partners Expands with Greenfield Belser Takeover

Anisha Kapoor

July 15, 2016July 15, 2016

With the move, Finn Partners enhances its capabilities in brand strategy, digital design, web technologies, and content marketing. Global public relations network, Finn Partners, has acquired...

Read Time:1 Minute, 13 Second

Industry News

Grey Expands in Europe with Belgium’s Famous Takeover

Deborah Joy Peter

July 12, 2016July 12, 2016

The move by Grey beefs up its presence in Benelux to further its position as a solutions provider in a market with increasing creative influence....

Read Time:1 Minute, 38 Second

News Technology

Avast Secures Deal to Acquire AVG for $1.3 Billion

Thomas Ng

July 7, 2016July 7, 2016

Avast is set to purchase all outstanding ordinary shares for $25.00 per share in cash, for a total consideration of approximately $1.3 billion. Security software giant, Avast, has...

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Branding Featured News

Marriott Awaits China’s Authorisation for Starwood Takeover

Deborah Joy Peter

July 5, 2016July 5, 2016

Until legal close, both Marriott International and Starwood Hotels & Resorts will continue to operate as separate and independent entities. In conjunction with a major...

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Branding Featured News

SC Johnson Unveils Plans for Babyganics Takeover

Anisha Kapoor

July 1, 2016July 1, 2016

The SC Johnson acquisition includes the handover of an extensive line of skin, bath, oral, and sun care products, among others offerings. SC Johnson has...

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Twitter Tweets Big with London’s Magic Pony Takeover

Thomas Ng

June 21, 2016June 21, 2016

Magic Pony joins Twitter Cortex, a team of engineers, data scientists, and researchers dedicated to building an easily relatable product. Twitter has acquired Magic Pony Technology,...

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Microsoft to Acquire LinkedIn for $26.2 Billion in Cash

Thomas Ng

June 13, 2016June 13, 2016

The Microsoft takeover deal will see LinkedIn retain its brand, culture, and independence, with CEO Jeff Weiner still seated at the helm. In line with...

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Branding Featured News

Johnson & Johnson Secures Vogue International Takeover

Olivia Pearce

June 2, 2016June 2, 2016

The Johnson & Johnson cash deal in place is valued at $3.3 billion and includes the OGX, FX, Proganix, and Maui Moisture hair care lines. Via...

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Industry News

Globant Beefs Up Global Operations with WAE Takeover

Deborah Joy Peter

May 27, 2016May 27, 2016

Globant expands its capabilities in the UK and the US by acquiring a company with operations in London and New York City. Globant, a digitally...

Read Time:1 Minute, 14 Second

Omnicom Public Relations Unveils Rabin Martin Takeover

Anisha Kapoor

May 16, 2016May 16, 2016

The group acquired by Omnicom Public Relations is a global health strategy consulting firm with offices in New York, Los Angeles, London, and Geneva. Omnicom...

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Branding Featured News

Elizabeth Arden Acquires Christina Aguilera’s Fragrances

Olivia Pearce

May 12, 2016May 12, 2016

The aforementioned move supports the brand’s global expansion in Europe and presents an exciting new frontier for Elizabeth Arden. Luxury beauty juggernaut, Elizabeth Arden, has...