Boston Marathon Archives | World Branding Forum

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The #RunBold social media push welcomes public participation and has launched across Instagram, Facebook and Twitter John Hancock has rolled out a social media campaign...

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Campaigns Featured Marketing News

Skechers Performance Renews Meb’s Ambassadorship

Anisha Kapoor

February 9, 2016February 9, 2016

While the brand remains his footwear and apparel sponsor, he will be the centre of its marketing campaigns and upcoming releases Skechers Performance has extended...

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Branding Featured News Videos

John Hancock Partners with LA Roma Films for Boston

Olivia Pearce

December 3, 2015December 3, 2015

The partnership covers the title sponsorship of Boston, the first ever feature-length documentary film about the iconic Boston Marathon Thirty-one-year Boston Marathon principal sponsor, John...