Beverages Archives | World Branding Forum

June 19, 2017June 19, 2017

Coca-Cola has launched Canada 150, a campaign celebrating its long-standing heritage in said market with the rollout of a series of initiatives. Coca-Cola has rolled...

Read Time:1 Minute, 30 Second

Nescafé Sweetens Deal with Creamy Coffee Concept

June 9, 2017June 9, 2017

Nestlé has introduced a pilot project in Canada, with the debut of the Nescafé Coffee Taproom in Toronto, with more such shops coming up. Nestlé...

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Empress 1908 Gin Calls the Shots with Smooth Reveal

Deborah Joy Peter

June 9, 2017June 9, 2017

Victoria Distillers of British Columbia unveils mystery in the bottle with the release of its colour-changing indigo blue spirit, Empress 1908 Gin. Ahead of its United States...

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Smithworks Vodka Extends Pour into Tennessee

June 7, 2017June 7, 2017

Pernod Ricard USA brand, Smithworks, is set to launch in the home of country music alongside Blake Shelton, with its debut set in Nashville. With...

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Mountain Dew Ups Game with Esports Partnerships

Thomas Ng

June 6, 2017June 6, 2017

Mountain Dew is widening its esports footprint via global powerhouse partnerships with Team Dignitas, Splyce, and Team SK Gaming. Mountain Dew has welcomed on board three global powerhouses...

Read Time:35 Second

Auntie Anne’s Turns Lemonade into Summer Surprise

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June 5, 2017June 5, 2017

Auntie Anne’s is adding a zesty twist to an old classic by bringing together its signature lemonade and iced tea in a new concoction. Auntie Anne's...

Read Time:2 Minute, 51 Second

New Amsterdam Vodka Launches New Ad Campaign

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June 1, 2017

Fastest-growing vodka brand in the U.S. looks to celebrate those who give 110% every day New Amsterdam Vodka launches a major consumer campaign today, “Pour...

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MillerCoors Launches Henry’s Hard Sparkling Line

March 6, 2017March 6, 2017

Available across the United States, the release of the Henry's Hard Sparkling line by MillerCoors is being supported by a nationwide push. MillerCoors has introduced a...

Read Time:1 Minute, 13 Second

Featured Marketing News

1893 Unveils Citrus and Black Currant Cola Flavours

Anisha Kapoor

March 2, 2017March 2, 2017

1893 from the Makers of Pepsi-Cola has debuted two variants, Citrus Cola and Black Currant Cola, which will be supported by a spring push. Pepsi-Cola...

Read Time:1 Minute, 29 Second

Nestea Beefs Up with Real Brewed and Fruit Infusions

February 15, 2017February 15, 2017

Nestea has reinvented its portfolio with a line of seven new variants, of which the first three are fruit-flavoured and the rest real-brewed teas. Nestea has...

Read Time:1 Minute, 9 Second

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Sprite Debuts Fresh Flavours with Cherries Inside