Beverages Archives | World Branding Forum

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Cognac brand, Hennessy, has launched a four-part series titled We Are to celebrate the African American community in the United States. Hennessy is commemorating Black...

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Jim Beam Celebrates Legacy with Raised Right

Deborah Joy Peter

February 5, 2019February 5, 2019

Jim Beam has introduced a global marketing push which celebrates its storied legacy of both making great whiskey and treating people right. Jim Beam has...

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Pepsi Pops Culture with More than OK Release

Deborah Joy Peter

January 30, 2019February 10, 2019

Pepsi has unveiled its Super Bowl commercial featuring Steve Carrell, Cardi B, and Lil Jon to tackle the question that people often get asked. Back...

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Molson Coors Canada Refreshes Brand Identity

Olivia Pearce

January 24, 2019January 24, 2019

The visual unification of all Molson Coors Canada brands celebrates seven generations of beer-making and 223 years of a storied heritage. As part of a...

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Ocean Spray Tells Mighty Cranberry Tales

Deborah Joy Peter

January 10, 2019January 25, 2019

Developed by Energy BBDO, Ocean Spray has launched a creative campaign featuring television, social media, and digital spots. Ocean Spray has launched an advertising campaign...

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Heineken Excites Fans with Non-Alcoholic Brew

Olivia Pearce

January 9, 2019January 25, 2019

The latest from brand, the Heineken 0.0 variant has debuted in United States as a zero-alcohol malt drink designed for mindful beer lovers. Heineken USA...

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7-Eleven Welcomes 2019 with Beverage Special

Anisha Kapoor

December 24, 2018December 24, 2018

Convenience retailer, 7-Eleven, has launched a holiday promotion. Its brewed coffee and bottled water will be sold for 19 cents on 1 January. Convenience retailer,...

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Shiner Bock Hands Richards Creative Remit

Deborah Joy Peter

December 14, 2018December 14, 2018

Following a competitive pitch process, Texan beer brand, Shiner Bock, has confirmed The Richards Group as its creative agency of record. Shiner Bock, the Texan...

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Belle Vodka Rocks Out with Mindi Abair and Band

Deborah Joy Peter

December 5, 2018December 5, 2018

Belle has secured a powerhouse alliance with legendary blues rocker, Mindi Abair, and The Boneshakers, uniting both booze and the blues. Belle has partnered with...

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Dunkin Scores Saquon Barkley Brand Partnership

Olivia Pearce

November 30, 2018November 30, 2018

Dunkin has landed a deal with New York Giants running back, Saquon Barkley, who will feature in a one-year campaign by the coffee brand. New York...

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Featured Marketing News

Kavalan Raises Glass to Distillery Select Debut

Anisha Kapoor

November 27, 2018November 27, 2018

Distillery Select by Kavalan is served in a bottle with a silhouette inspired by the shape of Taiwan’s tallest skyscraper—Taipei 101. Alcoholic beverages maker, Kavalan, has...

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SKYY Elevates Proudly American with John Cena

Deborah Joy Peter

November 14, 2018November 14, 2018

Furthering its Proudly American footprint, SKYY Vodka has partnered with John Cena for a new creative extension dubbed The Pledge. Premium vodka brand, SKYY, has...