bedding Archives | World Branding Forum

Read Time:1 Minute, 30 Second

For its anniversary festivities, Allswell has partnered with Mini Melanie Dessert Shop to create a crumbless cake that fans can enjoy in bed. For its...

Read Time:57 Second

Campaigns Featured News

Airweave Names Masaru Canine Ambassador

Deborah Joy Peter

December 13, 2018December 13, 2018

Airweave has inked a deal with Masaru and pet owner, Alina Zagitova, to promote its dog-friendly and fully washable airfibre mattresses. Airweave has unveiled its first...

Read Time:1 Minute, 18 Second

Branding Featured News

Macy’s Takes Comfort Home with Premium Bedding Line

Olivia Pearce

August 25, 2017August 25, 2017

Macy's has partnered with Lucky Brand to launch a bedding line which features five premium offerings to include quilts, throws, and more. Macy's has launched...

Read Time:1 Minute, 24 Second

Branding Featured News

Beautyrest Sweetens Slumber with Sleeptracker

Olivia Pearce

August 1, 2016August 1, 2016

The smartphone app by Beautyrest monitors elements of motion, heart rate, and breathing to assess sleep patterns, including REM sleep. On the back of its...

Read Time:1 Minute, 6 Second

Featured Marketing News Videos

Simmons Elevates Beautyrest Black Line with Tom Brady

Deborah Joy Peter

May 9, 2016May 9, 2016

The Simmons push featuring its brand ambassador focuses on the importance of restorative sleep and the latest mattresses collection. Simmons Bedding Company has secured an exclusive partnership with football...