Beauty Archives | World Branding Forum

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Olay, owned by Procter & Gamble, will begin the 3 month trial from October this year, in the UK and the US. The Regenerist Whip...

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YSL Beauté and Kaia Gerber Hit the Road

Olivia Pearce

April 15, 2019April 15, 2019

YSL Beauté has teamed up with ambassador, Kaia Gerber, and beauty director, Tom Pecheux, for a journey carved around makeup and music.

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Branding Featured News

L’Oréal Begins Search for 2019 Women of Worth

Olivia Pearce

April 4, 2019April 4, 2019

L’Oréal Paris will host its fourteenth annual Women of Worth awards programme this year and has begun its search for 2019’s honourees.

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SK-II Casts James Corden in Bare Skin Chat

Anisha Kapoor

March 22, 2019March 23, 2019

Focused on skincare, SK-II will introduce a beauty entertainment web series starring James Corden, Naomi Watanabe, and other celebrities. SK-II is putting a fresh spin...

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Campaigns Featured News Videos

Elizabeth Arden Gets its March On in Pink Punch

Deborah Joy Peter

March 7, 2019March 8, 2019

Elizabeth Arden has announced the 2019 installation of its March On initiative, which features Reese Witherspoon in the new Pink Punch. Elizabeth Arden has launched...

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Bobbi Brown Cosmetics Celebrates Confidence

Deborah Joy Peter

March 6, 2019March 7, 2019

Bobbi Brown Cosmetics is partnering with three powerhouse females in line with its Confident Beauty global campaign launching this month. Bobbi Brown Cosmetics has partnered...

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Featured Marketing News

Lancôme Adds Zendaya to Elite Talent Lineup

Deborah Joy Peter

February 22, 2019February 22, 2019

Lancôme has introduced Zendaya Coleman as the newest face of the brand. The artiste joins a formidable lineup of female ambassadors. Lancôme has selected American...

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Campaigns Featured News

Revlon Launches PhotoReady Candid with Four

Deborah Joy Peter

February 20, 2019February 21, 2019

Revlon has debuted its new PhotoReady Candid collection with a push starring Gal Gadot, Ashley Graham, Adwoa Aboah, and Eniola Abioro. Revlon has launched a...

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Luxe Brands and Nicki Minaj Release Queen

Joshua Hughes

February 19, 2019February 19, 2019

Nicki Minaj, in partnership with Luxe Brands, has debuted the Limited Edition Queen fragrance, which will be available exclusively online. Nicki Minaj has premiered her...

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Campaigns Featured News

L’Occitane Inspires Women with #NoFilterNeeded

Anisha Kapoor

February 15, 2019February 15, 2019

Beauty brand, L'Occitane en Provence, has rolled out a push targeting its American consumers and launched a new line of creams with SPF. Skincare and...

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Branding Featured News

Covergirl Signs Sangita Patel for Simply Ageless

Olivia Pearce

January 2, 2019January 4, 2019

Covergirl Canada has appointed television personality, Sangita Patel, as the new face of its Simply Ageless Collection, now relaunched. Covergirl Canada has welcomed on board...