Automotive Archives | World Branding Forum

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Lincoln First Listen Spotlights All-New 2018 Lincoln Navigator and Revel Audio System as Artist NE-YO Discusses New Song "Good Man" The Lincoln Motor Company has...

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Advertising Featured News

Renault Joins Forces with “Solo: A Star Wars Story” in Pan-European Campaign

Joshua Hughes

April 12, 2018May 8, 2018

Fans from 25 Countries Have the Chance to Participate in Pan-European Campaign by Renault Renault is teaming up with "Solo: A Star Wars Story" to...

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Campaigns Featured News

OUTFRONT Media and Ford Launch Billboard Splash Campaign

Olivia Pearce

April 11, 2018May 8, 2018

Ford Billboard Campaign To Bring Mustang's 'Personalised Pony' Experience To Life OUTFRONT Media and Ford unveiled an out-of-home advertising campaign that showcases the Mustang's dynamism in celebration...

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Advertising Featured News

Mercedes-Benz USA Releases “What Makes Us” Campaign

Joshua Hughes

April 10, 2018May 8, 2018

Campaign by Mercedes-Benz USA Offers a Series of Cinematic Vignettes Illustrating Its Long History of Constantly Challenging What is Possible The new “What Makes Us”...

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Branding Featured News

Kelley Blue Book 2018 Brand Image Award Winners Revealed

Olivia Pearce

March 28, 2018May 8, 2018

Automotive Brands Are among the Most Recognisable, Most Valued Brands in the World. There are few products more ubiquitous in our day-to-day lives than the...

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Campaigns Featured News

Latest Mitsubishi Ad Gives Rebirth to Its Classic Eclipse

Olivia Pearce

March 20, 2018

All-New Mitsubishi Eclipse Cross Introduced in Dynamic Marketing Campaign Mitsubishi Motors North America, an automobile manufacturer, released its new marketing campaign for the all-new 2018...

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Featured Marketing News

BMW M Celebrates 20 Years as Official Car of MotoGP

Nathaniel Mark

March 15, 2018March 15, 2018

BMW and BMW M Have Been Partners of MotoGP Organisers Dorna Sports Since 1999 A special MotoGP season gets underway for BMW M at the “Losail...

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Featured Marketing News

BMW Brings Drone Racing League to BMW Welt in Munich

Nathaniel Mark

March 14, 2018

More People Around the World are Discovering a Passion for Drone Racing with BMW and Drone Racing League Collaboration BMW is collaborating with the Drone...

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Campaigns Featured News

Jeep Unveils New Campaigns for Latest Wrangler and Cherokee

Olivia Pearce

March 13, 2018March 13, 2018

Campaigns by Jeep are First to Launch Respective Vehicles The Jeep brand launched its multi-faceted marketing campaigns for two of its most anticipated new vehicles—the...

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Featured Marketing News

Bridgestone Supplies Tyres for 2019 Jeep Cherokee

Nathaniel Mark

March 1, 2018

Company's Bridgestone and Firestone Tyres Specified as Original Equipment on Mid-Size Jeep SUV Bridgestone announced tyres from its Bridgestone and Firestone tyre portfolios are specified...

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Mercedes-Benz Focuses on AI at Mobile World Congress 2018

Thomas Ng

February 26, 2018

New Business Models and Digital Products Help Mercedes-Benz Aim to Become Digital Pioneer in Automobile Industry At the Mobile World Congress in Barcelona, which runs...

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Daimler and HERE Bring HD Live Map to Future Mercedes-Benz Models

Thomas Ng

February 21, 2018

Highly Precise Maps for Daimler Cars will Be Key Element for Autonomous Driving Daimler, an automotive corporation and HERE Technologies, a mapping and location data...