Automotive Archives | World Branding Forum

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In a move which marks the country's first global vehicle premiere, the 2018 Hyundai Accent was unveiled at the Canadian International AutoShow. Hyundai Auto Canada...

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Škoda UK Drives Mobile Users to Digital Rebrand

Joshua Hughes

February 20, 2017February 20, 2017

The digital revamp will enhance how customers interact with Škoda UK online as well as showcase its refreshed identity and mobile presence. Škoda UK has...

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Branding Campaigns Featured News Videos

Subaru of America Creates Intimate Impreza Moments

Olivia Pearce

February 17, 2017February 17, 2017

Subaru of America has developed a creative push in collaboration with Carmichael Lynch to celebrate the debut of the 2017 Impreza. Subaru of America has...

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Honda Civic Tour Lands OneRepublic as Headliner

Joshua Hughes

February 16, 2017February 16, 2017

The Honda Civic Tour will make 36 stops across America; the summer run launches in Kansas City on 7 July before moving to other cities....

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Lincoln Continental Strikes a ‘Cord’ with Gary Clark Jr.

Joshua Hughes

February 9, 2017February 9, 2017

The Lincoln Motor Company has inked a deal with blues artiste, Gary Clark Jr., to star in a commercial spotlighting the 2017 Continental. The Lincoln...

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Toyota Celebrates Hispanic Loyalists with Book Tribute

Thomas Ng

February 3, 2017February 3, 2017

Toyota has launched The Book of Names, a limited-edition hardcover publication celebrating the loyalty and spirit of its Hispanic car owners. As a tribute to...

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Audi Champions Pay Equality with Daughter Spot

Deborah Joy Peter

February 1, 2017February 1, 2017

Striving to #DriveProgress and promote pay equality in the workplace, Audi has returned with a new Super Bowl commercial titled Daughter. Audi has created a...

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Hyundai Honours American Troops with 360 Immersion

Thomas Ng

February 1, 2017February 1, 2017

Hyundai will transport US troops from an overseas base to the heart of the Super Bowl action using custom-built 360-degree immersive pods. Hyundai Motor America,...

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Melissa McCarthy Stars in Kia’s Super Bowl Ad

Joshua Hughes

January 27, 2017January 27, 2017

The 60-Second Commercial was Created by David&Goliath Kia Motors has released the second 15-second teaser of its Super Bowl commercial. The company returns to the...

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Campaigns Featured News

Japanese Men Dress up as Their Wives in Nissan Campaign

Thomas Ng

January 24, 2017January 24, 2017

Husbands Go Through a Unique Driving Experience to Better Understand Their Wives Nissan launches "Mommying Drive", a concept campaign themed around its family car model,...

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Design News Technology

Ford and Transport for London to Deliver Cleaner Air

Anna Yuu

January 23, 2017

Trial Run of 20 Plug-In Hybrid Ford Vans To Study Their Contribution to Cleaner Air While Boosting Operator Productivity Ford and Transport for London are...

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Branding Marketing News

Nexen Tire and Toyota Partner to Accelerate Global Network

Anisha Kapoor

January 17, 2017January 17, 2017

Nexen Tire Establishes Worldwide Brand Awareness through Official Partnerships with Formula Drift and Manchester City Nexen Tire and Toyota Tsusho Corporation have signed an agreement...