ASICS Archives | World Branding Forum

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Digitas is the first partner in Adobe’s 500+ partner ecosystem to complete the Multi-Solution Implementer learning programme Digitas, a connected marketing agency, is combining their...

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Asics to Become IPC Official Supplier and Benefit Paralympic Movement

Olivia Pearce

July 10, 2018

ASICS will supply competition kit for around 300 Paralympic athletes in 2020 covering the Paralympic Games period ASICS Corporation concluded a contract with the International Paralympic Committee...

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Branding Featured News

Asics Teams up with China Tennis Champ Zhang Shuai

Olivia Pearce

July 2, 2018

Zhang Shuai is the first female Chinese tennis player to join Team Asics Today, ASICS announced a partnership with China’s top women’s tennis player, Zhang...

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Advertising Featured News

ASICS and Disney Team Up to Get Families Moving

Joshua Hughes

May 31, 2018

Release of Disney·Pixar Incredibles 2 will launch ASICS mission to encourage families toward healthier lifestyles Sport performance brand, ASICS, has unveiled a global partnership with global...

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Branding Featured News

Foot Locker Unveils New PENSOLE-ASICS Shoe Collaboration

Olivia Pearce

February 22, 2018

Foot Locker Master Class Provides Opportunity for 18 Students Around the World to Gain First-Hand Design Experience Foot Locker, a specialty athletic retailer, in collaboration with...

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Branding Featured News

Asics Canada Offers Penny Oleksiak Sponsorship Deal

Olivia Pearce

July 6, 2017August 14, 2017

In a new alliance with Asics Canada, Penny Oleksiak will represent the footwear and apparel brand in its performance and lifestyle silhouettes. Performance and lifestyle...

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Asics America Goes the Extra Mile for New York City

Thomas Ng

October 13, 2016October 13, 2016

The Asics Extra Mile push includes digital, social, advertising, outdoor, retail activations, live events, and an enhanced online experience. Sport performance brand, Asics, has launched...

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Featured Marketing News

Foot Locker Runs Second Real Lives, Real Runners Push

Deborah Joy Peter

July 22, 2016July 22, 2016

The annual Foot Locker campaign welcomes a return partnership with ASICS and features a filmmaking collaboration with MOFILM. New York based specialty athletic retailer, Foot...

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Advertising Featured News Videos

Asics Changes the Game with Want It More Push

Joshua Hughes

February 19, 2016March 22, 2016

Using a multi-faceted approach, the campaign is designed to support the brand’s global strategy to expand its footprint beyond just running Asics has rolled out...

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Advertising Branding Campaigns Featured Marketing News Videos

Sports Brand ASICS Unveils New Global Tennis Campaign Starring Gael Monfils

Olivia Pearce

May 8, 2015July 4, 2023

ASICS has launched its global tennis campaign, 'It's a tough game. Go smash it.', starring top tennis player Gael Monfils in an 'unexpected' setting. The...