Apparel Archives | World Branding Forum

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Guess has unlocked its spring collection with the addition of four new models to its lineup and launch of key fashion pieces and accessories. Guess...

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Branding Featured News Videos

Champion Marks a Century with Magic Johnson

Olivia Pearce

January 29, 2019February 12, 2019

Champion is commemorating its hundredth-year journey with a legacy video starring Magic Johnson and other teams from around the world. Global athleticwear label, Champion, is...

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Branding Featured News Videos

Foot Locker Invests $2 Million in Pensole

Olivia Pearce

January 21, 2019February 27, 2019

Foot Locker has made a major investment in the business of longtime strategic partner, Pensole, to support new designers and the industry. Foot Locker has...

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Design Featured News

Perry Ellis America Debuts Second Capsule

Thomas Ng

January 21, 2019February 27, 2019

Perry Ellis has organised a second limited-edition reissue of its original collection featuring standout unisex pieces with a nineties aesthetic. Perry Ellis has announced the...

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Campaigns Featured News

Guess and J Balvin Launch Vibras Collection

Joshua Hughes

January 14, 2019April 21, 2019

Guess and spring brand ambassador, J Balvin, have joined forces over the marque’s debut of a fashion collection for men and women.

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Branding Featured News

Coach Dresses Women in the Colours of Spring

Olivia Pearce

January 7, 2019January 8, 2019

Coach has launched a global advertising campaign to introduce its spring collection of ready-to-wear, footwear, and bags for women. Coach has announced the debut of...

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Advertising Featured News Videos

Footaction Steps into Style with Guapdad 4000

Joshua Hughes

December 13, 2018December 13, 2018

Footaction has teamed up with recording artiste, Guapdad 4000, for the latest installment of its #No1Way campaign just rolled out. Footaction has introduced the second...

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Branding Featured News

Old Navy Drives Holidays with Lyft Rides

Olivia Pearce

December 11, 2018December 12, 2018

Old Navy and Lyft have teamed up for the holidays to offer customers free roundtrip rides to pick up items purchased across the website. Old...

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Featured Marketing News

Pillsbury Rolls Out Ugly Christmas Sweaters

Anisha Kapoor

December 6, 2018December 6, 2018

Pillsbury has launched a limited-edition collection featuring its Ugly Christmas Sweater creations. The line offers two Doughboy designs. In conjunction with the holidays, Pillsbury is not...

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Design Featured News Videos

Columbia Sportswear Unveils Star Wars Parka

Joshua Hughes

December 4, 2018December 5, 2018

The Empire Crew Parka by Columbia Sportswear is a limited-edition jacket inspired by Star Wars: The Empire Strikes Back cast and crew. Columbia Sportswear has...

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Advertising Featured News

Guess Stars J Balvin in Spring 2019 Campaign

Joshua Hughes

November 15, 2018November 15, 2018

Guess has named Latin artiste, J Balvin, ambassador of its spring push which spans print, social media, in-store, digital, and OOH advertising. Guess has named...

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Featured Marketing News

Danskin Reveals First Jenna Dewan Collection

Anisha Kapoor

November 15, 2018November 15, 2018

The new Jenna Dewan x Danskin collection is now available online and in stores, and features activewear, intimates, and dancewear. Heritage dance and lifestyle group,...