Alcoholic Beverages Archives | World Branding Forum

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Michelob ULTRA launches 'Beer Run' - a first of its kind programme allowing consumers to trade in their hard-earned miles for beer Michelob ULTRA, the...

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Campaigns Featured Marketing News

Coors Light introduces a festive tradition just for grownups

Joshua Hughes

December 10, 2020

Coors Light's "Build your #Beerman" for the chance to win a backyard winter wonderland this holiday season In a holiday season when nothing feels typical,...

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Campaigns Featured News

Bacardi challenges its fans to find their rhythm in its latest campaign

Olivia Pearce

November 24, 2020

Bacardi is calling on music and dance enthusiasts across the globe to join the world's most awarded rum as they embark on the first-ever remake...

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Branding Featured News

Bud Light announces its launch in the Chinese Market

Olivia Pearce

August 18, 2020August 18, 2020

Bud Light has chosen William Chan as its brand's spokesperson The unlimited heat of summer has given an infinite inspiration, especially for the launch ceremony...

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Advertising Campaigns Featured News

Peroni Nastro Azzuro invites UK to embrace the Italian spirit

Olivia Pearce

August 7, 2020

Peroni Nastro Azzurro's 'Walk With Us' global ad campaign reflects the heart of Italian culture as doors to UK pubs, bars and restaurants begin to...

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Advertising Featured News

Experts say alcohol ads lead to youth drinking, needs more regulation

Joshua Hughes

February 24, 2020

The marketing of alcoholic beverages is one cause of underage drinking, according to new research in the Journal of Studies on Alcohol and Drugs. Because...

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Advertising Featured News Videos

Hennessy and Ridley Scott Elevate Seven Notes

Joshua Hughes

February 13, 2019February 20, 2019

Cognac heavyweight, Hennessy, partnered with renowned filmmaker, Ridley Scott, to create its latest film which offers a riveting narrative. Hennessy has released a short film...

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Branding Featured News

WhistlePig Gains Whiskey Business Investment

Deborah Joy Peter

January 18, 2019March 5, 2019

WhistlePig, the maker of ultra-premium rye whiskey, has inked a deal with BDT Capital Partners, earning the brand an equity investment. American luxury rye whiskey...