Advertising Archives | World Branding Forum

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The Promoted #Stickers campaign marks the largest tie-up between Twitter and Pepsi to date, and is a result of months of collaboration. Twitter has welcomed...

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Bacardi Lifts Spirits with Raise Your Rum

Joshua Hughes

August 12, 2016August 12, 2016

Bacardi is celebrating in San Francisco, Los Angeles, Denver, Miami, NYC, Philadelphia, Fort Lauderdale, Chicago, Boston, and Atlanta. Bacardi has unveiled a campaign inviting consumers across the...

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Nike Aims Basketball High with Unlimited Together

Joshua Hughes

August 11, 2016August 11, 2016

Consumer activations by Nike have rolled out in Los Angeles, London, New York, Paris, Rio, Sao Paolo, Shanghai, and Tokyo. Nike has launched a new film...

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Auckland Castle Picks AMV BBDO and Siegel+Gale

Joshua Hughes

August 10, 2016August 10, 2016

AMV BBDO and Siegel+Gale have been appointed to lead the rebrand initiative surrounding Northern England’s Auckland Castle. Auckland Castle Trust has picked AMV BBDO and...

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Nutrisystem Rings Weight Loss Bells with Pnina Tornai

Joshua Hughes

August 9, 2016August 9, 2016

The Say Yes to the Dress star has partnered with Nutrisystem for a campaign set to include traditional and social media components. Weight loss giant,...

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Bridgestone is Built to Perform for the Olympics

Joshua Hughes

August 8, 2016August 8, 2016

Entitled Built to Perform, the Bridgestone campaign depicts the many parallels between elite athletic performance and the brand’s innovation. Bridgestone Americas is celebrating the Rio 2016...

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Advertising Campaigns Featured News

I.N.C. Campaign Celebrates Iris Apfel Emojis

Joshua Hughes

August 5, 2016August 5, 2016

The exclusive fall push with Macy’s has launched a corresponding Snaps-designed emoji keyboard inspired by campaign star, Iris Apfel. I.N.C International Concepts, exclusively at Macy’s,...

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Honda Unleashes the Power of the Ridgeline

Joshua Hughes

August 4, 2016August 4, 2016

Developed by stop-motion artist, PES, to bring to life the model’s innovative features, the Honda campaign is led by a 60-second spot. Honda has launched...

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Wild Turkey Inks Deal with Matthew McConaughey

Joshua Hughes

August 2, 2016August 2, 2016

The celebrity spokesperson will serve as chief storyteller for Wild Turkey and its campaigns—both behind and in front of the camera. Wild Turkey has struck...

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Dodge Debuts ‘Domestic. Not Domesticated.’ Tagline

Joshua Hughes

August 1, 2016August 1, 2016

The new tagline by Dodge and SRT is to be integrated into all communications across multiple platforms and consumer touch points. America’s Dodge and performance...

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The Ritz-Carlton Unlocks Room No. 8 in London

Joshua Hughes

July 29, 2016July 29, 2016

Advertisements and video content from the Room No. 8 exercise by The Ritz-Carlton for London ran on the Vogue and GQ UK websites. The Ritz-Carlton...

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Y&R Guangzhou Lands China Southern Airlines

Joshua Hughes

July 28, 2016July 28, 2016

Y&R Guangzhou won the business on account of its business brilliant capacity for brand integration and planning and excellent expression. WPP-owned Y&R Guangzhou has been...