The Say Yes to the Dress star has partnered with Nutrisystem for a campaign set to include traditional and social media components.
Weight loss giant, Nutrisystem, has partnered with fashion authority and Say Yes to the Dress star, Pnina Tornai (pictured), for a marketing campaign set to include traditional and social media components. The push aims to offer a unique perspective on wedding weight loss.
According to a recent survey by the brand, nearly one in three (29%) American adults who are either married, engaged or plan to get engaged in the next two years, said they wanted to lose weight before their wedding day—the target loomed at an average of 39 pounds.
Meanwhile, close to one in five (17%) of participants who wanted to shed some pounds, said they were willing to go to extreme measures to achieve the aforementioned goal. Some of the methods listed include drastic calorie reduction, crash dieting, and body cleanses.
In her daily interactions with brides, Tornai said she meets countless women who order their dresses two or three sizes too small in support of their objective to lose weight before the big day. The move forces these brides to resort to unhealthy means to fit into their dresses.
To address the issue, the television personality and lifestyle expert is teaming up with Nutrisystem in order to help brides feel and look their best on their wedding day with a healthy weight loss plan which is achievable both through portion control and balanced nutrition.
“Pnina has an interesting perspective on weight loss. In the meetings with her, we noticed she had a deep desire to recommend a healthy weight loss programme in an effort to educate women on the benefits of safe ways to reach their ideal weight,” said Keira Krausz, CMO at Nutrisystem.
