Advertising Archives | World Branding Forum

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Porter brings more than three decades of experience building and executing strategic media campaigns to Walrus Walrus has appointed Kevin Porter as Media Communications Director...

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Advertising Industry

Time Inc. and Google to Launch Adapt Video Advertising Tool

Joshua Hughes

October 12, 2017October 12, 2017

The Adapt unit adapts to different content layouts and device types across Time Inc. properties, delivering a full-width and engaging experience As demand for digital...

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Branding Featured Marketing News

Inspired by Iceland Launches Video Highlighting Icelandic Language

Anisha Kapoor

October 9, 2017

Inspired by Iceland, known for its quirky campaigns and warm humour, has today launched a unique challenge via the 'Inspired By Iceland' website for tourists...

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Advertising Featured Marketing News

Unity Technologies Powers Jigsaw With VR Advertisement

Joshua Hughes

October 9, 2017

Unity first-of-its-kind virtual reality advertisement debuts ahead of film release Unity Technologies, a leading creation engine for gaming and interactive entertainment and global content leader...

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Advertising Industry

OpenX Strengthens with New CTO Paul Ryan

Joshua Hughes

October 9, 2017

OpenX operates one of the world’s largest independent advertising exchanges globally OpenX, a global leader in quality programmatic advertising, today announced that it has appointed...

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Advertising Industry

Bulchandani Named McCann New York President

Joshua Hughes

October 4, 2017

Suzanne Powers is McCann Worldgroup New Global Chief Strategy Officer Bulchandani, who recently served as Managing Director of McCann New York, has held various leadership...

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Advertising Industry

Kantar Media Innovation Agenda Strengthened with TechEdge

Joshua Hughes

October 2, 2017October 2, 2017

Dedicated Business Unit to Support Applications Used Across 69 Markets Kantar Media, a global leader in media intelligence and TechEdge, a leading software supplier for...

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Advertising Campaigns Featured Marketing News

“A World of Its Own” Unveiled by Mexico Tourism Board

Olivia Pearce

September 27, 2017September 27, 2017

Mexico Tourism Board Campaign Builds Upon Mexico's Positioning as a Mega-Destination, Offering Visitors a Lifetime of Experiences The Mexico Tourism Board unveiled a new global...

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Advertising Campaigns Featured News

Coca-Cola’s First In-Game Advertising

Joshua Hughes

September 22, 2017February 5, 2018

Coca-Cola Signs Alex Hunter as Brand’s First Virtual Athlete Ahead of next summer’s 2018 FIFA World Cup, The Coca-Cola Company has released its first-ever in-game...

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Advertising Industry

Pandora Launches Video Plus for All Advertisers

Joshua Hughes

September 20, 2017

New Ad Product Unlocks Valuable Features for Listeners and Delivers Authentic Attention to Brands Pandora has announced that Video Plus is now available to all...

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Advertising Industry

TBWA\Chiat\Day New York Taps Chris Beresford-Hill As Chief Creative Officer

Olivia Pearce

September 15, 2017

TBWA\Chiat\Day New York has hired Chris Beresford-Hill as Chief Creative Officer Beresford-Hill, who joins from sister Omincom agency BBDO New York, will assume creative leadership...

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Advertising Industry

IAA’s Regional Vice-Presidents to Drive Young Professional Engagement

Joshua Hughes

September 12, 2017September 12, 2017

The International Advertising Association (IAA) today announced the appointment of a new Global Young Professional team. The team has been elected from local Young Professional...