Advertising Archives | World Branding Forum

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Forsman & Bodenfors Sweden took top honours from WARC by winning both The Grand Prix and The Research Special Award for their emotional multichannel campaign...

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Advertising Industry

WPP Health & Wellness Forges Partnership with ‘The Mighty’

Anisha Kapoor

October 30, 2017October 31, 2017

WPP Health & Wellness announces its investment in, and partnership with Mighty Proud Media ("The Mighty"), an early-stage online health community For these patients and...

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Branding Campaigns Featured Marketing News

Groupon Launches Ad Campaign Highlighting Growth of Small Businesses

Olivia Pearce

October 27, 2017October 27, 2017

“ Groupon: Where Businesses Grow and Customers Save,” highlights Groupon’s role as an effective and powerful high volume marketing platform that more than a million...

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Campaigns Featured Marketing

Mollie Biggane Melanoma Foundation Wins Titanium Award for PSA

Anisha Kapoor

October 27, 2017October 28, 2017

"Mr. Sun", created by Area 23 for Mollie Biggane Melanoma Foundation captured the prestigious Titanium Award for Best in Show In this chilling film, presented...

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Advertising Branding Featured News

Epic Rights and Pan Inc. Announce New Strategic Partnership

Olivia Pearce

October 26, 2017October 27, 2017

Epic Rights and Pan Inc. Partnership to Develop Music Artist and Celebrity Merchandising and Branding Opportunities in Japan Epic Rights, a leading global music branding...

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Branding Industry

Brand Film Festival Opens for 2018 Submissions

Anisha Kapoor

October 26, 2017October 27, 2017

Among the top names to comprise the Brand Film Festival jury pool are GE's Goldberg; Jen Dennis, Head of VR, RSA Films; Eric Stern, MD...

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Advertising Industry Marketing

Demandbase Reports Agency Based Marketing Expands to Agencies

Anisha Kapoor

October 25, 2017October 25, 2017

New research from Demandbase reports two-thirds of marketing agencies surveyed use Account Based Marketing to provide better results for clients Demandbase, a leader in Account-Based...

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Advertising Industry

Grey Europe Named Agency of the Year 2017 at EACA Euro Effies

Joshua Hughes

October 20, 2017October 20, 2017

Eight time win of prestigious award is further proof of Grey Europe commitment to delivering Famously Effective work for its clients Grey Europe has been...

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Advertising Featured News

Japanese Cities Tokyo and Kyoto Win Condé Nast Traveler’s Award

Joshua Hughes

October 19, 2017October 19, 2017

Over 300,000 readers submitted millions of ratings and tens of thousands of comments for Condé Nast Traveler Condé Nast Traveler announced the results of its 30th...

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Advertising Campaigns Featured Marketing News

Squatty Potty Releases New Video Campaign

Joshua Hughes

October 18, 2017October 19, 2017

Squatty Potty Adds New Characters to its Fantasy Universe in a New Harmon Brothers-Crafted Campaign Squatty Potty, the creators of Squatty Potty toilet stools and...

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Advertising Industry Marketing

CEO of Octane Marketing Accepted into Forbes Agency Council

Joshua Hughes

October 18, 2017October 18, 2017

Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative and Advertising Agencies CEO of Octane Marketing, Adam Stone,...

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Advertising Campaigns Featured News

SodaStream Partners with Jillian Michaels in Infomercial

Joshua Hughes

October 17, 2017October 17, 2017

Global Sparkling Water Brand, SodaStream, Highlights Hydration Product Benefits with Infomercial Featuring Fitness and Nutrition Expert, Jillian Michaels SodaStream International, a global sparkling water brand,...