Advertising Archives | World Branding Forum

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Kellogg School Review Used Strategic Academic Framework to Evaluate the Effectiveness of Super Bowl Spots Amazon was a big winner in strategic ad rankings with...

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Toyota to Run Three Super Bowl Ads for the First Time

Joshua Hughes

February 2, 2018May 8, 2018

Lauren Woolstencroft Overcomes the Impossible in "Good Odds" in Toyota Primetime Super Bowl LII TV Spot Toyota is returning to the 2018 Super Bowl like...

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Campaigns Featured News

Coca-Cola Launches “The Wonder of Us” with New Ad Campaign

Olivia Pearce

February 2, 2018February 5, 2018

"The Wonder of Us" Takes Coca-Cola’s One Brand Strategy to the US' Biggest Advertising Stage Coca-Cola returns to the biggest advertising stage in the US...

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Industry Marketing

BBDO Tops The Drum’s Big Won Rankings

Anisha Kapoor

February 2, 2018February 2, 2018

Three BBDO Agencies Rank as World's Top Three BBDO Worldwide has topped The Drum's Big Won Rankings as the world's most awarded agency network across...

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Advertising Campaigns Featured News

SodaStream Launches Creative Recruitment Campaign

Olivia Pearce

February 1, 2018

Game of Thrones Star, Thor Bjornsson aka "The Mountain" Teams Up with SodaStream in Recruitment Video SodaStream International today released a recruitment video campaign, "Join the...

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Advertising Featured Marketing News

Shutterstock Celebrates 1 Billion Licenses Sold

Joshua Hughes

February 1, 2018February 2, 2018

Achievement by Shutterstock Signifies Prominent Role of Visual Communications in Advertising, Marketing, and Film Industries Shutterstock, a global technology company offering a creative platform for...

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Advertising Industry Marketing

Meredith Appoints Steve Lacy and Tom Harty to Key Positions

Anisha Kapoor

February 1, 2018February 1, 2018

Strong, Experienced Management Team Positioned at Meredith to Lead Integration of Time Inc. Acquisition Meredith Corporation announced that its Board of Directors has elected Steve...

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Advertising Branding Industry Marketing

Essence Opens Offices in Bengaluru, Jakarta, Melbourne and Mumbai

Anisha Kapoor

February 1, 2018February 1, 2018

Essence, a global data and measurement-driven agency and part of GroupM, announced it has opened four new offices in Mumbai, Bengaluru, Jakarta and Melbourne, bringing...

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Advertising Featured News

Volvo Trucks Features World’s Largest Unboxing

Joshua Hughes

January 31, 2018

Newest Truck from Volvo Trucks North America Delivered in Record-Breaking Unboxing Video At the unofficial kick-off to 2018, Volvo Trucks shared its most recent viral...

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Advertising Featured News

PepsiCo Debuts Doritos Blaze and MTN DEW ICE Joint Ad

Joshua Hughes

January 31, 2018January 31, 2018

Star-Studded Joint Advertisement a First for PepsiCo Products Doritos Blaze and MTN DEW ICE, both products of PepsiCo, unveiled their joint advertisement that will air...

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Advertising Branding Featured News

M&M’S Spokescandy Becomes Human in Latest Ad

Olivia Pearce

January 30, 2018January 30, 2018

Iconic Red M&M'S Spokescandy Experiences Life as Danny DeVito The M&M'S Brand released its new Super Bowl commercial online in advance of its airing during...

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Industry Marketing

Ogilvy & Mather Singapore Appointed AOR by Changi Airport Group

Nathaniel Mark

January 30, 2018

Ogilvy aims is to build on CAG track record of delivering personalised, delightful, efficient and innovative experiences to travellers Ogilvy & Mather Singapore announced that it...