Advertising Archives | World Branding Forum

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Spring Festival Greetings from Haier Encourages People With Different Cultural Backgrounds to Celebrate Family Reunion As a global home appliances brand and an active member...

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Branding Featured News

Coca-Cola Celebrates 90 Years of Partnership with the Olympics

Olivia Pearce

February 9, 2018

Four Olympic Athletes Become Part of Coca-Cola Family in PyeongChang Winter Games 2018 When the Olympic cauldron is lit to mark the start of the...

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Industry Marketing

Adobe Appoints Wavemaker to Lead Media Efforts in the US

Anisha Kapoor

February 9, 2018

Wavemaker Appointment Brings Together On-and-Offline Media Communications Planning and Buying Across 3 Adobe Core Product Clouds Wavemaker, GroupM’s media, content and technology agency, has been...

Read Time:2 Minute, 28 Second

Advertising Industry

Omnicom Group Names Global President and CEO of DDB Worldwide

Anisha Kapoor

February 8, 2018

Chuck Brymer Transitions to Chairman Role at Omnicom Omnicom Group President and CEO, John Wren, announced the appointment of Wendy Clark as President and CEO...

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Advertising Industry

ADFEST Announces Selected Fabulous Four Directors

Anisha Kapoor

February 7, 2018

Fabulous Four New Directors Will Premiere Short Films of Unique and Original Interpretation of ADFEST "Transform" Theme ADFEST today unveiled this year’s ‘Fabulous Four’ directors, who...

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Featured Marketing News

Super Bowl Marketing Features Hyundai Hope On Wheels

Nathaniel Mark

February 5, 2018February 5, 2018

Sixty Second Super Bowl Commercial Captures Emotional Surprise of Hyundai Owners For the first time ever, Hyundai featured its non-profit organisation, Hyundai Hope On Wheels,...

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Advertising Industry

Amazon Wins at the 2018 Kellogg School Super Bowl Ad Review

Anisha Kapoor

February 5, 2018

Kellogg School Review Used Strategic Academic Framework to Evaluate the Effectiveness of Super Bowl Spots Amazon was a big winner in strategic ad rankings with...

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Advertising Featured News

Toyota to Run Three Super Bowl Ads for the First Time

Joshua Hughes

February 2, 2018May 8, 2018

Lauren Woolstencroft Overcomes the Impossible in "Good Odds" in Toyota Primetime Super Bowl LII TV Spot Toyota is returning to the 2018 Super Bowl like...

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Campaigns Featured News

Coca-Cola Launches “The Wonder of Us” with New Ad Campaign

Olivia Pearce

February 2, 2018February 5, 2018

"The Wonder of Us" Takes Coca-Cola’s One Brand Strategy to the US' Biggest Advertising Stage Coca-Cola returns to the biggest advertising stage in the US...

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Industry Marketing

BBDO Tops The Drum’s Big Won Rankings

Anisha Kapoor

February 2, 2018February 2, 2018

Three BBDO Agencies Rank as World's Top Three BBDO Worldwide has topped The Drum's Big Won Rankings as the world's most awarded agency network across...

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Advertising Campaigns Featured News

SodaStream Launches Creative Recruitment Campaign

Olivia Pearce

February 1, 2018

Game of Thrones Star, Thor Bjornsson aka "The Mountain" Teams Up with SodaStream in Recruitment Video SodaStream International today released a recruitment video campaign, "Join the...

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Advertising Featured Marketing News

Shutterstock Celebrates 1 Billion Licenses Sold

Joshua Hughes

February 1, 2018February 2, 2018

Achievement by Shutterstock Signifies Prominent Role of Visual Communications in Advertising, Marketing, and Film Industries Shutterstock, a global technology company offering a creative platform for...