Advertising Archives | World Branding Forum

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SKIPPY Commercial Uses Grammy-Winning Song to Amplify Its Product Quality Hormel Foods, the makers of SKIPPY peanut butter launched the BE SMOOTH LIKE SKIPPY advertising...

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Advertising Industry

Four McCann Agencies Top the 2018 Ad Age Industry Ranking

Anisha Kapoor

February 20, 2018March 23, 2018

Ad Age Highlights McCann's Feistiness and Fierce Competitive Streak Four McCann Worldgroup agencies were recognised for 2017 achievements in the 2018 Ad Age Agency A-List...

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Advertising Industry

Leo Burnett Chicago Names New EVP, Executive Creative Director

Anisha Kapoor

February 16, 2018February 16, 2018

Kieran Ots Joins Leo Burnett Chicago from the Agency's Sydney Office to Lead Samsung Account Creative Kieran Ots was named Executive Vice President/Executive Creative Director...

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Advertising Industry

215 McCann Named Advertising Agency for San Francisco Giants

Anisha Kapoor

February 15, 2018

All Creative Responsibilities Handled by 215 McCann Partnering with Casanova//McCann The San Francisco Giants announced that it has named 215 McCann as its new advertising...

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Advertising Industry Marketing

Ogilvy Group UK Welcomes Michael Frohlich as Group CEO

Anisha Kapoor

February 14, 2018

Long-Time leader at Ogilvy UK & EMEA, Frohlich Has Been at the Helm of the Fully-Integrated WPP British Airways (IAG) Team Ogilvy Group UK announces...

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Advertising Industry Marketing

GroupM to Acquire Majority Stake in The Glitch in India

Anisha Kapoor

February 12, 2018June 13, 2023

WPP, a communications services group, announced that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a...

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Campaigns Featured News

Haier Sends New Year’s Greetings Reflecting Its Global Vision

Olivia Pearce

February 12, 2018

Spring Festival Greetings from Haier Encourages People With Different Cultural Backgrounds to Celebrate Family Reunion As a global home appliances brand and an active member...

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Branding Featured News

Coca-Cola Celebrates 90 Years of Partnership with the Olympics

Olivia Pearce

February 9, 2018

Four Olympic Athletes Become Part of Coca-Cola Family in PyeongChang Winter Games 2018 When the Olympic cauldron is lit to mark the start of the...

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Industry Marketing

Adobe Appoints Wavemaker to Lead Media Efforts in the US

Anisha Kapoor

February 9, 2018

Wavemaker Appointment Brings Together On-and-Offline Media Communications Planning and Buying Across 3 Adobe Core Product Clouds Wavemaker, GroupM’s media, content and technology agency, has been...

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Advertising Industry

Omnicom Group Names Global President and CEO of DDB Worldwide

Anisha Kapoor

February 8, 2018

Chuck Brymer Transitions to Chairman Role at Omnicom Omnicom Group President and CEO, John Wren, announced the appointment of Wendy Clark as President and CEO...

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Advertising Industry

ADFEST Announces Selected Fabulous Four Directors

Anisha Kapoor

February 7, 2018

Fabulous Four New Directors Will Premiere Short Films of Unique and Original Interpretation of ADFEST "Transform" Theme ADFEST today unveiled this year’s ‘Fabulous Four’ directors, who...

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Featured Marketing News

Super Bowl Marketing Features Hyundai Hope On Wheels

Nathaniel Mark

February 5, 2018February 5, 2018

Sixty Second Super Bowl Commercial Captures Emotional Surprise of Hyundai Owners For the first time ever, Hyundai featured its non-profit organisation, Hyundai Hope On Wheels,...