Advertising Archives | World Branding Forum

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British Airways BA CityFlyer is on active look-out for pilots to fly its fleet of modern Embraer 170 and 190 jets British Airways has launched...

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Campaigns Featured News

Coach Launches Its Autumn 2018 Global Advertising Campaign

Olivia Pearce

July 3, 2018

Selena Gomez returns for her third campaign for Coach Coach has announced the launch of its global advertising campaign for the Autumn 2018 collection with...

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Advertising Industry Marketing

ROK Brands Names M&C Saatchi LA as Agency of Record

Anisha Kapoor

July 3, 2018

The Firm will develop a new lifestyle, hardware, and connectivity brand for ROK ROK Brands has named M&C Saatchi LA as their agency of record...

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Advertising Industry Marketing

Ad Council Announces Linda Boff, CMO of GE, as Board Chair

Anisha Kapoor

July 3, 2018

The Ad Council continues its tradition of rotating Board Chairs every year, comprised of a prestigious group of senior executives from media companies, agencies, technology...

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Advertising Featured News

FCA Delivers First Campaign Featuring the Apple Experience

Joshua Hughes

June 29, 2018

Campaign for Jeep, Dodge, Ram, Chrysler, and FIAT features iconic music artists such as OneRepublic and Alice Cooper and highlights the Apple experience available in FCA vehicles The...

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Advertising Industry

Dunkin’ Donuts Appoints Publicis Media as New Media Agency of Record

Anisha Kapoor

June 29, 2018

Resources to be pulled from Digitas and Blue 449 to handle Dunkin' Donuts account Dunkin' Donuts announced the selection of a unit within Publicis Media as...

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Advertising Industry Marketing

Dentsu Aegis Names Annette Warring General Motors Executive Client President

Anisha Kapoor

June 27, 2018

Dentsu Aegis' Annette Warring brings award-winning acumen for media, strategic creative sensibility, data-driven, digital-first approach to continue General Motors' business growth After transforming the Canadian...

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Branding Featured News

Jif and Neil Patrick Harris Team Up to End Snack-Time Parenting Struggles

Olivia Pearce

June 26, 2018

Introducing Jif Power Ups, a new snack line from the makers of Jif Peanut Butters For decades, parents and kids have navigated snack-time struggles. Kids...

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Advertising Industry

Omnicom Wins Holding Company of the Year at the 2018 Cannes Film Festival

Anisha Kapoor

June 26, 2018

Omnicom wins more Grand Prix Awards than any other Holding Company At the 65th annual Cannes Lions International Festival of Creativity, Omnicom agencies were recognised for their...

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Advertising Featured News

Spotify Recognised across Cannes Lions Festival of International Creativity

Joshua Hughes

June 25, 2018

In addition to the Media Brand of the Year award, Spotify received 10 Lions and 23 'shortlists' at Cannes Lions It has been a loud...

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Advertising Industry

BBDO Worldwide Named Network of the Year for Seventh Time at Cannes

Anisha Kapoor

June 25, 2018

Four Grand Prix Lions in Design, Film, Glass and PR, plus Titanium Lion highlight breadth of creative communications for BBDO At the 2018 Cannes Lions...