Advertising Archives | World Branding Forum

August 2, 2018August 2, 2018

One Digital joins the 1,700 strong Publicis Communications team in Brazil, alongside other agencies Publicis Communications, Publicis Groupe's creative hub, announced the acquisition of One Digital,...

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McDonald’s Unveils Limited Edition Collectible MacCoin to Celebrate 50 Years of the Big Mac

August 1, 2018

The MacCoin by McDonald's is the first fully food-backed global currency To celebrate the 50th anniversary of the Big Mac, McDonald's —a global foodservice retailer—has unveiled the MacCoin,...

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Campaigns Featured News

Guess Introduces Its Autumn 2018 Advertising Campaign

Olivia Pearce

July 30, 2018

New models introduced in the Guess Autumn 2018 campaign featuring trendy fashion statements This autumn, Guess is introducing models Amanda Cerny, Gwen Van Meir, Erin...

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Advertising Industry

JCDecaux Chosen for Advertising Bus Shelter Programme Beginning in Ivory Coast

July 24, 2018July 24, 2018

The partnership between JCDecaux and SOTRA is part of the process of modernising services aiming for customer satisfaction JCDecaux, an outdoor advertising company, announced that...

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Campaigns Featured Marketing News

New Marketing Campaign Introduces All-New 2019 Honda Insight

Olivia Pearce

July 23, 2018

New "Fight Mehdiocrity" campaign by Honda shatters preconceived notions that good looks and performance need to be sacrificed for great fuel economy A multi-channel campaign...

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Doritos and Busta Rhymes Scout for Hip-Hop’s Next Big Star with Heated ‘Blaze the Beat’ Competition

Advertising Industry Marketing

July 19, 2018

Blaze the Beat by Doritos continue the brand's long history in music, with epic stages and performances throughout the years at major events like South...

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Grey Argentina Appoints New President and CEO

Advertising Industry Marketing

July 19, 2018

Decision by Grey to choose the two professionals at the lead of the flagship office sends clear signal of commitment with the place of creativity at...

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Publicis Groupe Appoints Enver Kikava as Chief Executive Officer in Ukraine

July 19, 2018

The appointment comes after the recent announcement by Publicis Groupe that it would extend its country model to cover all areas where it is present Publicis...

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Campaigns Featured News

Calvin Klein Fragrances Announces New Faces of Calvin Klein Women

Olivia Pearce

July 17, 2018

Calvin Klein Women marks first fragrance from Raf Simons for the fashion house Calvin Klein, a wholly owned subsidiary of PVH Corp, and Calvin Klein...

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evian Unveils New Advertising in the US after Nearly a Decade of the Baby Saga

July 9, 2018

The new evian creative draws inspiration from how people live young, and emphasises that Live young is more than an age, it is an attitude...

Read Time:2 Minute, 24 Second

Mercedes-Benz Launches New C-Class International Marketing Campaign