Advertising Archives | World Branding Forum

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Advertising house WPP has named Mark Read as its Chief Executive Officer, succeeding Martin Sorrell. WPP announces the appointment of Mark Read as Chief Executive...

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Advertising Featured News

Elton John Enters the Rap Scene in New Snickers Ad

Joshua Hughes

August 30, 2018

Latest Snickers ad builds on the 'Locker Room' spot featuring Joan Collins and Stephanie Beacham, and the 'Mr Bean Kung-Fu Master' ad from 2014 Captain Fantastic Elton...

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Advertising Industry

Cannes Lions Releases 2018 Global Creativity Report

Anisha Kapoor

August 24, 2018

Apple ranks in the Top 20 Clients for the first time by Cannes Lions The Cannes Lions International Festival of Creativity has released its annual...

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Advertising Featured News

American Express Backs Fans with Innovative Benefits at the 2018 US Open Tennis Championships

Joshua Hughes

August 23, 2018June 13, 2023

American Express continues long-standing relationship with Venus Williams in 2018 US Open ad campaign Entering the 25th year of its partnership with the United States...

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Advertising Featured News

adidas Running Launches PureBOOST GO for City Running

Joshua Hughes

August 15, 2018

adidas Running keeps urban running in mind with latest release After introducing a limited release black and white colourway in early July, adidas Running now...

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Campaigns Featured News

Calvin Klein Releases Ad Campaign Featuring Lupita Nyong’o and Saoirse Ronan

Olivia Pearce

August 13, 2018August 13, 2018

Campaign by Calvin Klein directed by Anne Collier, providing glimpse into Lupita Nyong'o's and Saoirse Ronan's creative inspirations Calvin Klein, a wholly owned subsidiary of PVH...

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Branding Industry

Top Energy Brands Selected as Finalists for Annual CHARGE Awards

Anisha Kapoor

August 3, 2018

Winners to be awarded at the CHARGE Awards ceremonial dinner in September With rapid changes in the energy sector, the energy brands that thrive in...

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Industry Marketing

Publicis Communications Acquires One Digital in Brazil

Anisha Kapoor

August 2, 2018August 2, 2018

One Digital joins the 1,700 strong Publicis Communications team in Brazil, alongside other agencies Publicis Communications, Publicis Groupe's creative hub, announced the acquisition of One Digital,...

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Advertising Featured News

McDonald’s Unveils Limited Edition Collectible MacCoin to Celebrate 50 Years of the Big Mac

Joshua Hughes

August 1, 2018

The MacCoin by McDonald's is the first fully food-backed global currency To celebrate the 50th anniversary of the Big Mac, McDonald's —a global foodservice retailer—has unveiled the MacCoin,...

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Campaigns Featured News

Guess Introduces Its Autumn 2018 Advertising Campaign

Olivia Pearce

July 30, 2018

New models introduced in the Guess Autumn 2018 campaign featuring trendy fashion statements This autumn, Guess is introducing models Amanda Cerny, Gwen Van Meir, Erin...

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Advertising Industry

JCDecaux Chosen for Advertising Bus Shelter Programme Beginning in Ivory Coast

Anisha Kapoor

July 24, 2018July 24, 2018

The partnership between JCDecaux and SOTRA is part of the process of modernising services aiming for customer satisfaction JCDecaux, an outdoor advertising company, announced that...

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Campaigns Featured Marketing News

New Marketing Campaign Introduces All-New 2019 Honda Insight

Olivia Pearce

July 23, 2018

New "Fight Mehdiocrity" campaign by Honda shatters preconceived notions that good looks and performance need to be sacrificed for great fuel economy A multi-channel campaign...