Acura Archives | World Branding Forum

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The 2021 Acura TLX campaign launches "Break the Silence" cinematic short film-style spot with MullenLowe LA The new marketing campaign for the all-new 2021 Acura...

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Campaigns Featured News

Acura “Less Talk, More Drive” Inspires “Less Talk Sports Network”

Eliza Jane

March 10, 2020

Influenced by Acura, ESPN analyst Jay Williams and comedian Seaton Smith host a new sports network where they say more by talking less Inspired by...

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Branding Featured News Videos

Acura Taps Fans with #SuperHandling Challenge

Olivia Pearce

March 12, 2019March 13, 2019

Luxury carmaker, Acura, has announced its #SuperHandling Challenge and campaign which stars Jay Williams and other sports influencers. Acura has teamed up with influencers to...

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Advertising Featured News

Acura Marketing Campaign Harkens to Its Precision Crafted Performance

Joshua Hughes

June 7, 2018June 7, 2018

Bold Acura campaign soundtrack features The Rolling Stones and Motörhead A new integrated marketing campaign from Acura, "Everything We Ever Imagined and Then Some," heralds...

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Design Featured News

Production of All-New 2019 Acura RDX Begins at East Liberty Auto Plant

Olivia Pearce

May 16, 2018

US$54 Million/£40 Million Investment to Build the First in a New Generation of Acura Products Acura celebrated the start of mass production of the all-new...

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Branding Featured News

Ree Drummond The Pioneer Woman Partners with Earthbound Brands

Olivia Pearce

April 4, 2018May 8, 2018

Partnership with Earthbound Brands to Help Manage and Expand Drummond's Lifestyle Houseware Brand Earthbound Brands, a leading licensing and brand management company, has been appointed...

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Design Featured News

Acura Jazzes Up with Key Upgrades to the 2018 RLX

Joshua Hughes

August 11, 2017August 12, 2017

The 2018 RLX debuts this month, with the launch set on Acura's new design direction which includes its signature diamond pentagon grille. Acura has unveiled...

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Campaigns Featured News

Acura Debuts 2018 TLX with What A Ride Campaign

Olivia Pearce

April 12, 2017

World debut of Acura's 2018 TLX enhanced luxury sedan Coinciding with the world debut of Acura's refreshed and significantly enhanced 2018 TLX performance luxury sedan,...

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Branding Featured News Videos

Acura Signs on as Columbus Crew SC Jersey Sponsor

Olivia Pearce

February 27, 2017February 27, 2017

Acura has inked an exclusive deal with Crew SC, a partnership naming the car brand the club’s official jersey sponsor and automotive partner. Acura has...

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Acura Redefines Racing Luxury with TLX GT Debut

Thomas Ng

October 26, 2016October 26, 2016

The Acura upgrade offers a rear deck-lid spoiler, side-sill garnishes, an optional 19-inch Diamond Cut wheel and tire kit, and other features. Acura has introduced...

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Featured Marketing News Videos

Acura Revs Up Pearl Jubilee with 30 Years Young

Deborah Joy Peter

April 28, 2016April 28, 2016

Footage intertwined with the current Acura line-up, featuring the next-generation NSX supercar, gives the ad a modern twist. In conjunction with its thirtieth anniversary celebrations,...

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Advertising Featured News

Acura Races to the Tracks with NSX GT3 Debut

Joshua Hughes

March 24, 2016March 24, 2016

Supporting the new super car’s premiere is an upcoming campaign scheduled for 2017 which will kick-off in North America Acura has unveiled the NSX GT3....