WPP Archives | World Branding Forum

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Geometry Global announces two major appointments Sarah Todd, currently CEO Geometry Global UK, steps up to assume global responsibilities as Global Client Leader and Head...

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Industry

WPP to Acquire Majority Stake in Bruketa&Zinic OM

Joshua Hughes

March 17, 2017

Adriatic's Leading Creative Agency Will Become Part of Grey Group WPP, the world's largest communications services group, has agreed to acquire a majority stake in...

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Industry News Technology

Y&R Establishes New Technology and Business Practice

Thomas Ng

February 14, 2017February 15, 2017

Y&R has set up a practice for technology and business brands, and appointed WPP Global Leader of Dell, Joe Rivas, to head the platform. Y&R...

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Maxus UK Names Alex Steer Chief Strategy Officer

Deborah Joy Peter

February 10, 2017February 11, 2017

WPP’s Maxus UK has promoted its Head of TED, Alex Steer, to Chief Strategy Officer—a role created to further integrate technology. Maxus UK has elevated...

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News Public Relations

Burson-Marsteller Partners with Publicom in Greece

Anisha Kapoor

December 30, 2016December 31, 2016

Burson-Marsteller has moved to partner with Greek communications firm, Publicom, with the deal set to take effect on 1 January 2017. Global public relations and...

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Helly Hansen Debuts Digital-First Campaign with Alive

Thomas Ng

December 23, 2016December 23, 2016

Helly Hansen has launched a campaign to promote its ‘alive’ message for markets including the UK, US, Canada, Sweden, and Norway. Helly Hansen has launched...

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Advertising Featured News

GroupM Appoints Tim Castree Global CEO of MEC

Joshua Hughes

November 3, 2016November 3, 2016

Tim Castree will lead 5,000 MEC employees who manage over $25 billion in annual advertising for bluechip clients in 93 countries. GroupM has seen a...

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Advertising Featured News

Kantar Public Debuts with Michelle Harrison to Lead

Joshua Hughes

September 26, 2016September 26, 2016

Kantar Public unites the brand’s expert sector teams, integrating capability from Kantar TNS, Millward Brown, IMRB, and IBOPE. Kantar has launched a new global brand, Kantar...

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Featured Industry News

GroupM Appoints Kelly Clark to Global CEO Position

Anisha Kapoor

September 23, 2016September 23, 2016

Having begun his WPP career with JWT in 1988, agency veteran and leader, Kelly Clark, has been elevated to Global CEO of GroupM. GroupM, the...

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Industry News Public Relations

WPP Takes Government & Public Sector Practice to Singapore

Anisha Kapoor

September 21, 2016September 21, 2016

The WPP platform helps governments worldwide achieve their public missions by understanding, engaging, and communicating effectively. Global communications services group, WPP, has launched its Government...

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Advertising Featured News

Y&R Guangzhou Lands China Southern Airlines

Joshua Hughes

July 28, 2016July 28, 2016

Y&R Guangzhou won the business on account of its business brilliant capacity for brand integration and planning and excellent expression. WPP-owned Y&R Guangzhou has been...

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Featured Industry News

Wunderman Names Caspar Schlickum APAC Lead

Deborah Joy Peter

July 6, 2016July 6, 2016

He joins Wunderman from Xaxis, a global digital media agency where he served as Chief Executive Officer for the EMEA region. Wunderman has named Caspar...