WPP Archives | World Branding Forum

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Acquisition by WPP Follows Share Swap with Dentsu WPP has acquired full ownership of Y&R and Wunderman joint venture agency assets across Southeast Asia and...

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Advertising Industry

Sir Martin Sorrell Steps Down as WPP CEO

Anisha Kapoor

April 16, 2018May 8, 2018

Sorrell Leaves WPP after 33 Years of Service Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP effective 14 April 2018. Roberto Quarta,...

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Advertising Industry

Grey Group Launches Grey Midwest

Anisha Kapoor

April 12, 2018

New Future-Facing Marketing Hub by Grey Opens in Cincinnati Michael Houston, Worldwide CEO of Grey Group, announced the launch of a new future-facing, full-service, end-to-end...

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Advertising Industry

Irwin Gotlieb Transitions to Senior Advisor to WPP from Chairman Role

Anisha Kapoor

April 6, 2018May 8, 2018

Gotlieb Steps Down as GroupM Global Chairman and Takes On Strategic Advisor Role for WPP GroupM, the media investment group of WPP, today announced that...

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Advertising Industry

Brands Pursue the Chinese Dream in BrandZ Top 100 Chinese Brands Ranking

Anisha Kapoor

March 26, 2018May 8, 2018

BrandZ China Top 100 Portfolio Brands Nearly Tripled the Growth Rate of the MSCI China Index Since July 2010 Technology giant Tencent has retained the...

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Industry Public Relations

WPP Appoints Chris Preuss to Lead Team Ford Public Affairs

Anisha Kapoor

March 23, 2018

Preuss to Bring Wealth of Experience and Leadership to WPP's Blended Public Affairs Team WPP has appointed Chris Preuss to the position of Executive Vice President,...

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Industry Marketing

Wunderman Appoints James Sanderson as Lead of Wunderman Inside

Anisha Kapoor

March 21, 2018May 8, 2018

Wunderman Inside to be Onsite Agency Operating Model Wunderman, a leading global digital agency and part of WPP, has launched Wunderman Inside, a new agency...

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Advertising Campaigns Industry Marketing

Common Ground Partners with Google in “Little by Little” Launch

Olivia Pearce

March 16, 2018May 8, 2018

Campaign by Common Ground Rooted in Truth that Exponential Change Is Possible through Repeated Little Acts by Largest Generation Launched by six of the world's...

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Advertising Industry Marketing

UK Maintains Leader Status Among Business Leaders Finds WPP Survey

Anisha Kapoor

March 16, 2018

Brand UK Survey by WPP Shows UK Maintains Major Leader Status Amongst Global Business Leaders and Citizens Despite Brexit Impact As Britain continues to untangle itself...

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Branding Industry Marketing

Premium Luxury Brands Top BrandZ Most Valuable Italian Brands 2018

Anisha Kapoor

March 8, 2018

Italian Brands Score Highly in Health in BrandZ Ranking Gucci leads the first BrandZ Top 30 Most Valuable Italian 2018 Brands ranking released by WPP...

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Advertising Industry Marketing Public Relations

Burson-Marsteller Merges with Cohn & Wolfe Announced WPP

Anisha Kapoor

February 28, 2018

Burson Cohn & Wolfe Becomes One of the World’s Largest Communications Agencies Burson-Marsteller, a public relations and communications firm, and Cohn & Wolfe, a communications agency, have...

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Advertising Industry Marketing

Ogilvy Group UK Welcomes Michael Frohlich as Group CEO

Anisha Kapoor

February 14, 2018

Long-Time leader at Ogilvy UK & EMEA, Frohlich Has Been at the Helm of the Fully-Integrated WPP British Airways (IAG) Team Ogilvy Group UK announces...