World Branding Forum

Read Time:2 Minute, 11 Second

Popularity of Craft Sodas Grow as Coca-Cola Sees Opportunity for Full Portfolio of Locally Inspired Flavours Coca-Cola is returning to its artisanal roots with the release...

Read Time:2 Minute, 48 Second

Featured Marketing News

Coca-Cola’s FIFA World Cup Anthem Celebrates Unity of Colours

Nathaniel Mark

February 16, 2018February 16, 2018

Jason Derulo Tapped for 2018 FIFA World Cup Anthem for Coca-Cola Coca-Cola announced a partnership with Jason Derulo to craft a song that reflects its...

Read Time:3 Minute, 18 Second

Branding Featured News

Coca-Cola Celebrates 90 Years of Partnership with the Olympics

Olivia Pearce

February 9, 2018

Four Olympic Athletes Become Part of Coca-Cola Family in PyeongChang Winter Games 2018 When the Olympic cauldron is lit to mark the start of the...

Read Time:2 Minute, 19 Second

Campaigns Featured News

Coca-Cola Launches “The Wonder of Us” with New Ad Campaign

Olivia Pearce

February 2, 2018February 5, 2018

"The Wonder of Us" Takes Coca-Cola’s One Brand Strategy to the US' Biggest Advertising Stage Coca-Cola returns to the biggest advertising stage in the US...

Read Time:1 Minute, 57 Second

Branding Featured News

Coca-Cola Extends Partnerships with NASCAR and ISC

Olivia Pearce

January 18, 2018February 5, 2018

Extension Builds on over-50 year History between Coca-Cola and the Sport The Coca-Cola Company, NASCAR and the International Speedway Corporation (ISC) announced plans to extend...

Read Time:1 Minute, 35 Second

Branding Featured News

JetBlue and Coca-Cola Connect Travellers over Food

Nathaniel Mark

January 17, 2018February 5, 2018

Pop Up Restaurant at Airport by JetBlue and Coca-Cola Combines Different Cultures The airport is full of people from all different places, offering a great...

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Advertising Campaigns Featured News

Coca-Cola’s First In-Game Advertising

Joshua Hughes

September 22, 2017February 5, 2018

Coca-Cola Signs Alex Hunter as Brand’s First Virtual Athlete Ahead of next summer’s 2018 FIFA World Cup, The Coca-Cola Company has released its first-ever in-game...

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Advertising Featured News

Coca-Cola Zero Reveals New Name and Fresh Look

Joshua Hughes

July 26, 2017July 26, 2017

Coca-Cola Zero Sugar is being unveiled in the United States through a push featuring TV, radio, digital, social, outdoor, and retail elements. Coca-Cola Zero has...

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Advertising Featured News Videos

Coca-Cola Leads Canada 150 Push with Television Spot

Joshua Hughes

June 19, 2017June 19, 2017

Coca-Cola has launched Canada 150, a campaign celebrating its long-standing heritage in said market with the rollout of a series of initiatives. Coca-Cola has rolled...

Read Time:1 Minute, 59 Second

Featured Marketing News Videos

Coca-Cola Weaves Love Story into Wanna Sprite Saga

Deborah Joy Peter

February 9, 2017February 11, 2017

Coca-Cola rolls out two new spots to introduce consumers to more products and pack sizes across America’s biggest advertising stage. Solidifying its ‘one brand’ strategy, Coca-Cola...

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Campaigns Featured News

Coca-Cola Awards Grant to Youths Fostering Peace in Bogotá

Olivia Pearce

January 20, 2017

"Bakongo Paz" Wins Grand Prize of Coca-Cola Shaping a Better Future Challenge A summer camp created by millennials to foster peace and reconciliation in conflict-torn...

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Branding News Public Relations

Clemson Tigers Cheers with Exclusive Coca-Cola Can

Olivia Pearce

January 18, 2017January 18, 2017

Clemson Tigers’ First Win in 35 Years is Celebrated with Limited-edition Coca-Cola Cans Coca-Cola is toasting Clemson University’s first college football national championship win in...