World Branding Forum

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Jeep reveals innovative partnership with Now United to promote popular Jeep Renegade Jeep announced itself as a global auto partner for Now United will unite...

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Campaigns Featured News

TUMI taps actor Daniel Henney for global film series

Olivia Pearce

February 25, 2020

TUMI, a leading international travel and lifestyle brand, released today the first instalment starring film and television star Daniel Henney, in an upcoming series entitled...

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Featured Marketing News

Tesco becomes first UK supermarket to sell inclusive skin-tone plasters

Anisha Kapoor

February 24, 2020

Tesco follows lead of small online businesses Tesco has become the first UK supermarket to launch plasters in a diverse range of skin tones, a...

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Campaigns Featured News

Alexander Skarsgård stars in latest Alfa Romeo campaign

Nathaniel Mark

February 20, 2020

Alfa Romeo ad shines spotlight on new 2020 Alfa Romeo Giulia and Stelvio and begins airing across television this week Actor Alexander Skarsgård is starring...

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Branding Featured News

Bone Thugs-N-Harmony rebrand to ‘Boneless’ in shocking name change

Olivia Pearce

February 20, 2020

Bone Thugs-N-Harmony love Buffalo Wild Wings' boneless wings that it changes its name to Boneless Thugs-N-Harmony In a totally unexpected move, American rap group Bone...

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Branding Design Featured

Packaging for the socially driven generation with Delta Global CEO

Olivia Pearce

February 20, 2020February 20, 2020

What's the future of branding and packaging after the 10th edition of the World Branding Awards? After hosting the 10th edition of the World Branding...

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Advertising Featured News

Jeep makes it 1993 again with “Phil Connors” reprise

Joshua Hughes

February 5, 2020

Jeep brand launches 60-second "Groundhog Day" television commercial during Super Bowl LIV with Bill Murray reprising his famous role as Phil Connors from original 1993...

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Advertising Featured News

Hyundai reveals its “Smaht Pahk” ad, a bettah way to pahk

Joshua Hughes

January 27, 2020

Hyundai ad stars Boston celebrities Chris Evans, John Krasinski, Rachel Dratch and David Ortiz Parking in a crowded city was “wicked hahd”…until now. Hyundai released...

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Campaigns Featured News

Burger King launches #StevenageChallenge with Stevenage FC

Olivia Pearce

October 18, 2019October 18, 2019

Burger King campaign aims to turn the smallest team in the world into the biggest club in the online gaming world Burger King, a fastfood...

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Advertising Featured News

IKEA believes its 2020 catalogue can change your life

Nathaniel Mark

August 28, 2019September 25, 2019

IKEA and Memac Ogilvy pitch new 2020 catalogue as a book that can solve any problem in the world In a new, humourous ad released...

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Advertising Featured News

Cadbury celebrates India’s unity in diversity with first Unity Bar

Joshua Hughes

August 28, 2019

Cadbury and Ogilvy India send powerful message of unity for Indian Independence Day celebration Cadbury, a multinational confectionary company, recently released a limited-edtion Unity Bar...

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Branding Featured News

Budweiser Official Beer Sponsor of US Women’s Football Team

Olivia Pearce

July 8, 2019July 8, 2019

Budweiser sponsorship to amplify visibility and influence of football league, players and avid supporters The end of this year's World Cup marks a new beginning...