World Branding Forum

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Pro-Skateboarder Sean Malto Stars in the First Ad from the 2017 Campaign Series Featuring Athletes Mountain Dew kicked off 2017 with a new global "Do...

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Campaigns Featured News Social Media

Simit Sarayi Goes Mobile with Circle of Love Push

Deborah Joy Peter

December 29, 2016December 29, 2016

London-based café chain, Simit Sarayi, has started its Circle of Love push, introducing mobile users to its Buy One, Share One promotion. Global Turkey-inspired bakery...

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Featured Marketing News Videos

Macy’s Celebrates Believe with The Santa Project

Deborah Joy Peter

December 23, 2016December 23, 2016

Macy’s has amplified the festivities around its Believe campaign with The Santa Project, which has seen a major following since its debut. As part of...

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Branding Campaigns Featured News

Campbell Launches Well Yes! Line with Creative Push

Olivia Pearce

December 20, 2016December 20, 2016

Campbell has introduced a line of nine new soup varieties called Well Yes!—which launches with a campaign created by BBDO New York. Campbell Soup Company...

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Advertising Featured News Videos

Dodge Drives Challenger GT with Television Debut

Joshua Hughes

December 13, 2016December 13, 2016

Dodge has unveiled its new high-performance Challenger GT with an ad push, for which the main element is a broadcast spot titled Russia. Dodge has...

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Featured Marketing News

UPS Canada Delivers Holiday Message in a Parcel

Deborah Joy Peter

December 5, 2016December 5, 2016

The push allows selected UPS Canada shippers to share personalised greetings. Fan can enter a Facebook contest for a chance win the deal. UPS Canada...

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Branding Featured News

Chupa Chups Inks Airheads Campaign Partnership

Olivia Pearce

November 25, 2016November 25, 2016

Chupa Chups Airheads has inked a strategic deal with Global Media to promote its sponsorship of the Jingle Bell Ball and drive awareness. Perfetti Van...

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Featured Marketing News Videos

Express Unveils Holiday Push Starring Karlie Kloss

Deborah Joy Peter

November 22, 2016November 22, 2016

Fashion retailer, Express, has launched its holiday campaign with Karlie Kloss and a special cast dubbed the Expressionists. International fashion retailer, Express, has rolled out...

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Advertising Featured News Videos

Sainsbury’s The Greatest Gift Christmas Ad Goes Viral

Joshua Hughes

November 17, 2016November 18, 2016

Created in Britain using stop frame animation, the new musical-style Sainsbury's spot has garnered over 5 million views in just 5 days. Sainsbury's, one of...

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Macy’s Reignites Believe Campaign with The Santa Project

Thomas Ng

November 14, 2016November 14, 2016

An extension of its annual Believe campaign, The Santa Project by Macy’s is being run on Twitter, Facebook, Instagram and YouTube. Macy's has rolled out The...

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Branding Campaigns Featured News Videos

John Lewis Unlocks Holiday Cheer with Buster The Boxer

Olivia Pearce

November 10, 2016November 10, 2016

John Lewis has rolled out a Christmas campaign titled Buster The Boxer, which entails partnerships with Sky and The Wildlife Trusts. John Lewis has launched...

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Branding Featured News Videos

Wendy’s Digs into North American Freezers for Relics

Olivia Pearce

October 31, 2016October 31, 2016

Wendy’s has kick-started its #Freezer Dig campaign and photo contest to uncover forgotten frozen items across America and Canada. Wendy’s has rolled out a consumer...