World Branding Forum

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"For a better us." Campaign Creative Focuses on Uniting People and Strengthening Community Bonds Through Programs and Resources Available at the Y Today, the YMCA...

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Branding Featured News

MGM Resorts Launches First Corporate Brand Campaign

Olivia Pearce

September 18, 2017

'Welcome to the Show' Integrated Campaign Reflects Shift from a Hospitality and Gaming Company to Global Entertainment Brand MGM Resorts International, whose resort portfolio includes...

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Advertising Featured News Videos

Bud Light Kicks-Off The NFL Season With New Ad

Joshua Hughes

September 7, 2017

Official Beer of the NFL Introduces the Bud Light Touchdown Glass at Patriots Opener to Commemorate Super Bowl LI Victory With the 2017 NFL season...

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Mountain Dew launches “The Walking Dead Encounter” AR App

Thomas Ng

September 6, 2017

AMC and Mountain Dew today announced a comprehensive partnership timed to the upcoming eighth season of "The Walking Dead" The partnership includes the launch of...

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Campaigns Featured News

Dockers Launches Global Creative Platform – “Always On”

Olivia Pearce

September 5, 2017September 5, 2017

The Dockers brand has launched a new brand platform “Always On,” a global campaign developed in collaboration with FCB West The campaign will start appearing...

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Kohler Inspires Dream Bathroom Designs in India

Olivia Pearce

August 24, 2017August 29, 2017

Kohler has debuted a digital campaign dubbed Dream in Kohler in India, which features a contest around dream bathrooms designs. Kohler has launched its biggest...

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Campaigns Featured News Videos

Comfort Wants to Know #WhatsYourWaffle Flavour

Joshua Hughes

August 24, 2017August 30, 2017

Comfort has launched a digital push that welcomes guests to its search for the next waffle flavour to join its complimentary hot breakfasts. Comfort has...

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Advertising Featured News

Disney Launches Campaign Around #DreamBigPrincess

Joshua Hughes

August 16, 2017August 17, 2017

Disney runs photography push to support its #DreamBigPrincess initiative, which celebrates the stories of girls and women worldwide. Disney has unveiled a photographic campaign in...

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Branding Campaigns Featured News Videos

Hilton Garden Inn Keeps It Simple with Judy Greer

Olivia Pearce

July 26, 2017July 26, 2017

Hilton Garden Inn has unveiled a brand refresh with a global marketing campaign focused on its key updates, which stars actress, Judy Greer. Hilton Garden...

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Advertising Featured News Videos

Clear Eyes Casts Vanessa Williams in Major Push

Joshua Hughes

July 13, 2017July 13, 2017

Clear Eyes has created an ad campaign featuring a digital art gallery, consumer contest, and new TVC starring Vanessa Williams and others. Clear Eyes, the...

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Featured Marketing News

Snickers Calls Hunger Names with 29 Unique Bars

Anisha Kapoor

June 27, 2017June 27, 2017

Snickers has added a fresh coating to its You're Not You When You're Hungry campaign, with 25 new symptoms taking over its packaging. Mars Chocolate...

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Advertising Featured News Videos

The Summer Sprite Cold Lyrics Series Raps into Town

Joshua Hughes

June 21, 2017June 21, 2017

Sprite is adding new flavour to an iconic campaign with the debut of its Cold Lyrics Series featuring six rappers and limited-edition products. The brand’s...