World Branding Forum

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Targeting Washington DC travellers, a latest push by Air Canada will entail a pop-up called Poutinerie, virtual reality experiences, and more. Air Canada will activate...

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Featured Marketing News

CloroxPro Unifies Health and Commercial Biz

Anisha Kapoor

October 29, 2018October 29, 2018

For greater impact, CloroxPro has been revealed as the new unified brand for the company’s healthcare and commercial cleaning portfolios. Clorox has unveiled CloroxPro, a...

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Advertising Featured News Videos

Tic Tac Opens Up with a Fresh Brand Persona

Joshua Hughes

October 18, 2018October 18, 2018

The new Tic Tac campaign encourages fans to embrace light-hearted moments. Titled Open Up, it introduces a mascot created to inspire. Tic Tac has rolled...

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Campaigns Featured News Videos

Disney and Girl Up Lead with #DreamBigPrincess

Deborah Joy Peter

October 11, 2018October 17, 2018

Disney and Girl Up run #DreamBigPrincess which features 21 aspiring filmmakers from 13 countries and 20 female leaders of industry. Disney has launched a global video series...

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Branding Featured News

Chart-Topping Artist Bryce Vine Strikes New Chord with Pepsi

Olivia Pearce

August 15, 2018

The Sound Drop by Pepsi created to provide emerging artists with a powerful stage to promote their stories, share their art and connect directly with new...

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Branding Featured News

FIFA Nets Most Retweeted Tweet with #FIFAStadiumDJ Competition

Olivia Pearce

July 11, 2018

Results of #FIFAStadiumDJ voting have been added to the FIFA Stadium Playlist on Spotify FIFA has netted its most retweeted tweet ever thanks to the...

Read Time:3 Minute, 7 Second

Advertising Featured News

Accenture Interactive Takes Home Grand Prix for ‘JFK Unsilenced’

Joshua Hughes

June 22, 2018

Rothco, newly acquired by Accenture, racks up seven Lions throughout festival for its artificial intelligence-powered campaign that allowed JFK to speak once more At the...

Read Time:1 Minute, 39 Second

Advertising Featured News

Doritos Creates the World’s Largest Doritos Chip Made in Jurassic Park

Joshua Hughes

June 18, 2018June 18, 2018

Limited-Edition Giant Doritos Gifted to Fans on Twitter; Final Jurassic Doritos Chip Auctioned for Charity In an "experiment" gone horribly right, Doritos have become dinosaur-sized...

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Branding Featured News

IHOP Changes Name to IHOb Debuting Its New Ultimate Steakburgers

Olivia Pearce

June 11, 2018

IHOP, now IHOb, introduces new all-natural Black Angus beef steakburgers in seven delicious flavours Today, IHOP Restaurants announced that it is going by a new...

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Campaigns Featured News

Michelob ULTRA Celebrates Father Figures with #UTRADAD Campaign

Olivia Pearce

June 11, 2018

Michelob ULTRA pays tribute to coaches, mentors and others who play the role of #ULTRADAD, and forges new partnership with Up2Us Sports Michelob ULTRA, an...

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Campaigns Featured News

Beko Raises a Staggering €1,000,000 in 11 Days for UNICEF

Olivia Pearce

May 14, 2018May 14, 2018

Campaign by Beko Aims to Help Tackle Childhood Obesity with #EatLikeaPro Initiative Home appliances brand, Beko, recently set out on a mission to raise awareness...

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Campaigns Featured News

Minute Maid Celebrates the Good in Everyday Family Moments

Olivia Pearce

April 10, 2018

Many Parents Are Not Being Real on Social Media According to a Survey Commissioned by Minute Maid Parents today see picture-perfect families everywhere, especially in...