World Branding Forum

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Results of #FIFAStadiumDJ voting have been added to the FIFA Stadium Playlist on Spotify FIFA has netted its most retweeted tweet ever thanks to the...

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Featured Marketing News

UEFA and Pepsi Announce Dua Lipa as Opening Ceremony Performer

Olivia Pearce

May 9, 2018

New Rules Singer to Help Fans Celebrate All Things Football with Pepsi at the UEFA Champions League Final UEFA and Pepsi have announced Dua Lipa...

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Campaigns Featured News

Brand USA Launches Hear the Music, Experience the USA

Olivia Pearce

April 20, 2018May 8, 2018

Spotify, Mustache, and MediaCom Collaborate with Brand USA in the Campaign's Creation Exhibiting American Music and Culture Across Five Cities Brand USA, the destination-marketing organisation...

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Industry Marketing

P&G and IMS Agree on Digital Advertising In Ten Latin American Countries

Anisha Kapoor

March 21, 2018May 8, 2018

P&G's Advertising and Marketing Will Be Disseminated on Digital Platforms Exclusively Managed by IMS in the Region P&G and Internet Media Services (IMS), a digital communications...

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Branding Industry

Fast Company Ranks World’s 50 Most Innovative Companies

Anisha Kapoor

February 21, 2018

Apple Earns Top Spot on Fast Company MIC Ranks with 28 First-Time Honourees Fast Company, a progressive business media brand, with a unique editorial focus on...

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Branding Featured News

Skechers Names Camila Cabello Face of Global Push

Deborah Joy Peter

August 9, 2017August 9, 2017

Skechers has appointed singer-songwriter, Camila Cabello, to front a global campaign promoting the brand’s women’s footwear collection. Skechers is partnering with recording artiste, Camila Cabello,...

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Branding Campaigns Featured News Videos

Old Navy Welcomes Back to School Season with Onward!

Olivia Pearce

July 19, 2017July 20, 2017

Old Navy has debuted eight videos to celebrate its Onward! launch in partnership with Pharrell Williams’ creative collection, i am OTHER. Old Navy has launched a platform...

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Advertising Campaigns Featured News Videos

New Amsterdam Vodka Launches New Ad Campaign

Joshua Hughes

June 1, 2017

Fastest-growing vodka brand in the U.S. looks to celebrate those who give 110% every day New Amsterdam Vodka launches a major consumer campaign today, “Pour...

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Advertising Industry Public Relations

WPP’s Data Alliance appoints new CEO

Joshua Hughes

May 24, 2017

Anas Ghazi Assumes New Role in WPP Data Horizontality Team He was previously Managing Director of Global Partnerships for WPP’s Data Alliance and was responsible for partnership...

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Featured Marketing News

Holiday Inn Brand Returns To Television With New “Smiles Ahead” Campaign

Joshua Hughes

April 4, 2017

Multimillion Dollar Advertising Campaign Brings to Life the Joy of Travel for All Holiday Inn, an InterContinental Hotels Group (IHG) hotel, today introduces its newest...

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Branding Featured Marketing News

Earin Forges Global Brand Partnership With Red Bull Racing

Olivia Pearce

March 16, 2017

Brand Becomes the Official Audio Partner for Leading Formula One Team Earin today announced a global partnership with Red Bull Racing to be the official...

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Advertising Featured Marketing News

Globe Gives Customers a Chance to Watch Coldplay Live

Anna Yuu

January 19, 2017

Customers Stand a Chance to Win Tickets and Watch Coldplay's “A Head Full of Dreams” Concert in April Globe offers all its customers another chance...