World Branding Forum

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The new jersey echoes the Home Kit and Away Kit with further inspiration taken from the city of Manchester and its history, as PUMA continues...

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Design Featured News

PUMA collaborates with Mr Doodle for its latest summer collection

Olivia Pearce

August 17, 2020August 17, 2020

PUMA's collaboration with Mr Doodle features a young, vibrant, playful collection with hidden messages and details throughout the design Global sports company PUMA and Mr...

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Design Featured News

PUMA continues to craft kits through the lens of culture

Olivia Pearce

August 7, 2020

PUMA pays tribute to Manchester's historic Castlefield and Bridgewater canal with the new Manchester City Away kit Sports company PUMA has unveiled the new Manchester...

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Design Featured News

PUMA and AC Milan pays tribute to the Architecture of Milan

Eliza Jane

July 31, 2020

The PUMA x AC Milan Home kit is inspired by the elegance and grandeur of the city of Milan, its magnificent structures and its iconic...

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Branding Design Featured News

PUMA unveils the latest Manchester City Home Kit

Eliza Jane

July 22, 2020

Puma celebrates Manchester culture with the new City Home Kit, inspired by the mosaics of Manchester Sports company PUMA has unveiled the new Manchester City...

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Branding Featured Marketing News

PUMA unveils its latest women-focused shoe with Winnie Harlow

Olivia Pearce

July 10, 2020

PUMA features its newest ambassador, Winnie Harlow, in the all-new Mile Rider Sports company PUMA introduces the all-new Mile Rider, a women-focused addition to the...

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Branding Campaigns Featured News

Puma supports Mercedes-AMG Petronas Formula One against racism

Eliza Jane

July 7, 2020

Sports company Puma proudly supports the statement of its partner the Mercedes-AMG Petronas F1 Team against racism and all forms of discrimination by choosing to...

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Branding Featured News

PUMA unveils its latest collections with BMW and Mercedes

Olivia Pearce

July 2, 2020

PUMA travels to pit lane to spot the latest looks from Aston Martin Red Bull Racing, BMW M Motorsport and Mercedes-AMG Petronas Formula One Team...

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Branding Featured News

Puma explores sustainable alternatives in its latest biodesign project

Eliza Jane

June 17, 2020

Puma features a biodegradable lifestyle and performance collection, named Design to Fade in collaboration with Living Colour and Streamateria Sports company, Puma, is exploring sustainable alternatives...

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Branding Design Featured News

Puma explores sustainable technologies in latest Puma x CSM collection

Eliza Jane

May 21, 2020May 21, 2020

Puma and Central Saint Martins explore more sustainable technologies of textile manufacturing in the latest collection Global sports company Puma has teamed up with the...

Read Time:1 Minute, 57 Second

Campaigns Featured News Technology

M&C Saatchi creates ASTRO for Puma Hybrid range

Thomas Ng

October 21, 2019

Puma hybrid range represented by AI tech athlete ASTRO in latest campaign by M&C Saatchi M&C Saatchi Melbourne has teamed up with Puma, a sports...

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Branding Featured News

Puma Adds Mischief to Sportstyle with the Minions

Olivia Pearce

February 20, 2017February 20, 2017

Puma is doing Autumn-Winter with an adult and kids’ range featuring design aesthetics from the Minions of the Despicable Me franchise. Puma has inked a...