World Branding Forum

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Bold 50 is an invitation to consumers to participate in the challenge of breaking 50 records with Doritos chips throughout the year Doritos, a flagship...

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Branding Campaigns Featured News Videos

Pepsi Excites the Big Leagues with #BlueCard Push

Olivia Pearce

February 23, 2016February 23, 2016

Continuing its long-standing football heritage, the brand has launched an integrated effort to introduce its new global roster Pepsi has unveiled its global roster of...

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InVNT Promotes Kort to London’s EMEA Office

Anisha Kapoor

January 22, 2016January 22, 2016

He will contribute to overall growth strategy, specifically in the automotive segment, given his deep expertise in the particular area Global brand communications agency, inVNT,...

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Advertising News

TBWA Announces Merger of Canadian Operations

Joshua Hughes

August 24, 2015

TBWA Worldwide has merged leading network agencies TBWA\Toronto and Juniper Park to form a new agency, Juniper Park\TBWA. The Juniper Park partnership team of CEO...

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Branding Featured News

Hershey Named No. 2 Most Powerful Corporate Brand in the U.S. After Coca-Cola

Joshua Hughes

June 29, 2015

The Hershey Company has been recognised for its best-in-class corporate brand equity in Tenet’s CoreBrand Index of the Top 100 Brands in the United States....

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Advertising Branding Campaigns Featured Marketing News Videos

Mountain Dew Launches First-Ever Global Brand Campaign With “Do the DEW” Rallying Cry

Olivia Pearce

March 30, 2015July 4, 2023

Mountain Dew Reintroduces Iconic "Do the DEW" Credo with First-Ever Global Creative Featuring Scotty Lago and Sean Malto, in Collaboration with Filmmaker Justin Lin Duct...

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Advertising Branding Campaigns Featured News

7up Launches New Global Campaign Celebrating Up & Coming Originals

Joshua Hughes

November 25, 2014July 4, 2023

"Feels Good To Be You" Campaign Takes to London Streets With a New 'Spin' on a UK Classic. Campaign to roll out in more than...