World Branding Forum

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Pepsi Celebrates Life’s “Live For Now” Moments With New Short Film “Jump In” Featuring American Fashion Model and TV Personality Throughout 2017, Pepsi is celebrating...

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Industry News

Kantar Fills Top Global Research Position in London

Joshua Hughes

February 24, 2017February 24, 2017

Data and consultancy company, Kantar, has named Julie Kollman to the lead role of Chief Research Officer. She will be based in London. Kantar has appointed...

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Branding Campaigns Featured News Videos

Pepsi Sparks Global Passion Moments with Football Push

Olivia Pearce

February 8, 2017February 8, 2017

To support its UEFA Champions League partnership, Pepsi has launched a global football campaign set to run in nearly 75 countries. Currently in the second...

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Featured Industry News

Eurobest Concludes with 2016 Winners Unveiled

Anisha Kapoor

December 5, 2016December 5, 2016

For eurobest, 116 jury members from across Europe selected the best work during the three-day event, with this year’s winners announced. The eurobest Festival of...

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Advertising Featured News Videos

Ad Council Wins Emmy for Love Has No Labels

Joshua Hughes

September 13, 2016September 13, 2016

Backed by Coca-Cola, Google, PepsiCo, P&G, Unilever, and more, it is the first time a PSA and the Ad Council have snagged the title. The...

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Advertising Featured News

Twitter Connects with Pepsi Over Promoted #Stickers

Joshua Hughes

August 15, 2016August 15, 2016

The Promoted #Stickers campaign marks the largest tie-up between Twitter and Pepsi to date, and is a result of months of collaboration. Twitter has welcomed...

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Branding Campaigns Featured News

Stubborn Soda Pops with Robert Kirkman Partnership

Olivia Pearce

August 9, 2016August 9, 2016

Stubborn Soda has partnered with The Walking Dead’s Robert Kirkman and Skybound Entertainment to launch the brand’s campaign. Stubborn Soda, a new line under PepsiCo,...

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Branding Featured News

Mountain Dew Celebrates Fan Power with Pitch Black

Olivia Pearce

July 19, 2016July 19, 2016

Mountain Dew has revealed Pitch Black as the permanent member of the MTN DEW retail line-up, with the product debuting in September. PepsiCo’s recent nationwide...

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Branding Featured News Videos

Burger King Seasons with Cheetos for Summer Special

Olivia Pearce

June 29, 2016June 29, 2016

A unique partnership, the collaboration unveils the ultimate limited-edition offering with the debut of Mac n’ Cheetos by Burger King. Burger King and Cheetos, under...

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Ruder Finn Names Two to Senior Leadership Roles

Deborah Joy Peter

May 17, 2016June 16, 2016

Ruder Finn has filled the positions of EVP, Storytelling & Media and EVP, Head of U.S. Corporate Practice with one hire and promotion. Global creative...

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Featured Marketing News Videos

#SayItWithPepsi Sees Elevation with New Collaborations

Thomas Ng

May 3, 2016May 6, 2016

The immersive #SayItWithPepsi push connects cola-lovers worldwide by bringing to life a variety of elements and notable partnerships. Taking its #SayItWithPepsi footprint further, Pepsi, has rolled out...

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Advertising Featured News Videos

PepsiMoji Extends Global Footprint with #SayItWithPepsi

Joshua Hughes

April 26, 2016April 26, 2016

The brand has created hundreds of proprietary PepsiMoji characters to support various themes including food, sports, travel, and music. Pepsi has expanded its global PepsiMoji...