World Branding Forum

Read Time:1 Minute, 5 Second

The move expands Mescall’s role at McCann and will see him marshal creative resources across all of the group’s regions and disciplines. McCann Worldgroup has...

Read Time:2 Minute, 31 Second

Apple Unveils Biggest Release with iOs 10 Preview

Thomas Ng

June 14, 2016July 5, 2016

Apple introduces update to Messages, Home app, Photos, Music and News, and opens Siri, Maps, Phone, and Messages to developers. At its Worldwide Developers Conference...

Read Time:1 Minute, 13 Second

Branding Featured News

Mars Grows Wrigley Business in the United States

Olivia Pearce

June 14, 2016June 14, 2016

The Wrigley project by Mars includes a 145,000-square-foot expansion to its Yorkville facility, new Skittles lines, and jobs for the community. Wrigley, a subsidiary of...

Read Time:2 Minute, 8 Second

Advertising Featured News

Cannes Lions Reveals #SeeItBeIt Class of 2016

Joshua Hughes

June 14, 2016July 5, 2016

Fifteen female creatives from worldwide markets have been selected to form the 2016 #SeeItBeIt group. Their participation is being sponsored. #SeeItBeIt, the initiative by Cannes...

Read Time:1 Minute, 45 Second

Advertising Featured News

Belstaff Unveils SS17 Menswear Collection

Joshua Hughes

June 13, 2016July 5, 2016

Inspired by Bruce Brown's On Any Sunday starring McQueen, the Belstaff collection captures the carefree attitude of men and women. Belstaff, a fashion enterprise steeped in...

Read Time:1 Minute, 57 Second

Advertising Featured News Videos

Hisense Backs UEFA Euro 2016 Deal with Quest for Glory

Joshua Hughes

June 9, 2016July 5, 2016

Led by a three-minute video, the Hisense short supports the sports sponsorship move as well as the brand’s #FeelEverything campaign. Consumer technology group, Hisense, has...

Read Time:2 Minute, 3 Second

Featured Marketing News

British Airways Unveils Top Dad Picks for Father’s Day

Deborah Joy Peter

June 8, 2016July 5, 2016

To mark the special occasion, British Airways has renamed some of its top destinations on a departure board at Heathrow Terminal 5. British Airways has...

Read Time:2 Minute, 2 Second

Advertising Featured News Videos

Gillette Celebrates Fathers with Go Ask Dad

Joshua Hughes

June 7, 2016July 5, 2016

Gillette is using its latest integrated advertising initiative to encourage sons everywhere to do exactly as the campaign’s slogan suggests. Men’s grooming juggernaut, Gillette, is...

Read Time:1 Minute, 39 Second

Branding Campaigns Featured News

MoneyGram Unlocks Ramadan with Receive & Win for India

Olivia Pearce

June 6, 2016July 6, 2016

The promotional push by MoneyGram is set to run in the Indian states of Telangana, Bihar, Uttar Pradesh, Gujarat, and Kerala. Global money transfer service...

Read Time:1 Minute, 33 Second

Advertising Featured News Videos

DDB Elevates People with #PrideInTalent Movement

Joshua Hughes

June 6, 2016July 6, 2016

The DDB social media campaign supports LGBT Pride Month, underscoring the agency's belief in nourishing a diverse talent base. To create awareness and impact around...

Read Time:2 Minute, 17 Second

SoftBank Bridges Technology Gap with Analog Innovation

Thomas Ng

June 3, 2016July 6, 2016

Presenting smartphone technology in a new light, SoftBank evokes deep sentimental value and emotions which are truly human-inspired. Japanese multinational telecommunications company, SoftBank, has partnered...

Read Time:1 Minute, 23 Second

Branding Featured News

Ferrero Takes Kinder Schoko-Bons Crispy to India

Deborah Joy Peter

May 31, 2016May 31, 2016

The new release by Ferrero will be manufactured at the company’s production facility in Baramati set in the Pune district. Chocolate-maker, Ferrero, has expanded its presence in India...