World Branding Forum

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A+E Networks will see new partners developed for its channels which reach over 80 million households across EMEA. A+E Networks has scored a strategic Ad...

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Advertising Featured News

Hampton Inn by Hilton Takes the Stairs Approach

Joshua Hughes

July 7, 2016July 7, 2016

The campaign by Hampton Inn by Hilton promotes health awareness by encouraging patrons to use the stairs instead of elevators and win. SilverBirch Hotels &...

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News Technology

Avast Secures Deal to Acquire AVG for $1.3 Billion

Thomas Ng

July 7, 2016July 7, 2016

Avast is set to purchase all outstanding ordinary shares for $25.00 per share in cash, for a total consideration of approximately $1.3 billion. Security software giant, Avast, has...

Read Time:1 Minute, 45 Second

Advertising Featured News Videos

Honda Drives Hispanic Appeal with Ridgeline Push

Joshua Hughes

July 6, 2016July 6, 2016

Designed to target its Hispanic audience, the effort launches the Honda Ridgeline’s sponsorship of the Campeón de Campeones broadcast. Honda is set to debut an...

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Featured Industry News

Wunderman Names Caspar Schlickum APAC Lead

Deborah Joy Peter

July 6, 2016July 6, 2016

He joins Wunderman from Xaxis, a global digital media agency where he served as Chief Executive Officer for the EMEA region. Wunderman has named Caspar...

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Branding Featured Industry News Videos

Time to CHARGE at World’s First Energy Branding Conference

Olivia Pearce

July 5, 2016July 5, 2016

CHARGE, the world’s first energy branding conference, will take place in Reykjavik, Iceland, from 19-20 September 2016. The conference seeks to explore the frontiers of...

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Publicis Groupe Inks Global Partnership with Tencent

Thomas Ng

July 5, 2016July 5, 2016

The alliance transcends the three solution hubs under Publicis Groupe—Publicis Media, Publicis.Sapient, and Publicis Communications. Publicis Groupe has entered into a strategic partnership with Tencent, the technology...

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Advertising Featured News

Paper Mate Inks #SpreadJoy Deal with Shawn Mendes

Joshua Hughes

July 1, 2016July 1, 2016

As Paper Mate ambassador, Mendes will represent the brand’s Spread Joy, Not Smears push, which ties in with his upcoming World Tour. For the launch of...

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News Public Relations

Ruder Finn Makes Senior Appointments in New York

Deborah Joy Peter

June 24, 2016June 24, 2016

Sally Barton heads U.S. healthcare practice at Ruder Finn, while Susan Goldstein assumes Chair, Global Healthcare Practice position. Ruder Finn has named Sally Barton to EVP, Head...

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Featured Marketing News

Jack Daniel’s Whiskey Launches Inaugural Global Barrel Hunt

Anisha Kapoor

June 23, 2016June 23, 2016

The event supports Jack Daniel’s 150th anniversary of the Lynchburg-based distillery dedicated to the production of its Tennessee whiskey. In conjunction with the 150th anniversary...

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Branding Featured News

Wyndham Grand Travels to Athens for Grecian Debut

Deborah Joy Peter

June 23, 2016June 23, 2016

The location adds to the Wyndham Grand portfolio, and joins markets such as Shanghai, Istanbul, Doha, Salzburg, Chicago, and Orlando. Wyndham Hotel Group has expanded its luxury...

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Twitter Tweets Big with London’s Magic Pony Takeover

Thomas Ng

June 21, 2016June 21, 2016

Magic Pony joins Twitter Cortex, a team of engineers, data scientists, and researchers dedicated to building an easily relatable product. Twitter has acquired Magic Pony Technology,...