World Branding Forum

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A lucky winner will be handed the keys to spend a 'Night at the Guinness Storehouse' available exclusively on Airbnb Ahead of St. Patrick's Day,...

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Campaigns Featured News Videos

SK-II and National Geographic Partner for Branded Vignettes

Olivia Pearce

March 13, 2017March 14, 2017

A new series of short vignettes features four celebrities who travel to some of the most extreme and beautiful places on earth to put themselves...

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Marketing News

Havas Edge Names Nicole Cordero Hispanic Media Lead

Anisha Kapoor

March 9, 2017March 9, 2017

Havas Edge has appointed Nicole Cordero to the role of Vice President US Hispanic Media. She joins the firm from Mercury Media. Performance marketing agency,...

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Branding Campaigns Featured News

EcoTools Engages Vanessa Hudgens for #MyTrueBeauty

Olivia Pearce

March 8, 2017March 8, 2017

EcoTools has partnered with Vanessa Hudgens for its #MyTrueBeauty mobile tour which travels across the United States to empower women. In celebration of International Women’s...

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Industry News Technology

Great Britain House to Display Best of UK Creativity

Thomas Ng

March 3, 2017March 3, 2017

In concert with Great Britain House, the largest international contingent at SXSW will show what the future holds for tech and innovation. The Great Britain...

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Branding Featured News

Diamond Resorts Adds Cole Swindell to Talent Roster

Olivia Pearce

February 22, 2017February 22, 2017

Diamond Resorts International has appointed award-winning country singer and songwriter, Cole Swindell, as its latest brand ambassador. Hospitality group, Diamond Resorts International, has inked a sponsorship...

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Featured Marketing News

Buenos Aires Tourism Authority Runs Free Gastro Tours

Deborah Joy Peter

February 20, 2017February 20, 2017

The Buenos Aires Tourism Authority strategy celebrates the city’s designation as 2017’s Ibero-American Capital of Gastronomic Culture. The Buenos Aires Tourism Authority is introducing free...

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Featured Industry News

Ogilvy USA Begins the Brand’s Global Transformation

Anisha Kapoor

February 20, 2017February 20, 2017

Going live in April, Ogilvy USA will set the stage for how the shift to a single brand takes shape across the advertising enterprise globally....

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Featured Marketing News Videos

NBA Gatorade League Unveils Rebrand with New Name

Joshua Hughes

February 14, 2017February 14, 2017

The NBA Development League has inked a deal with Gatorade. The move has resulted in a name change and other marketing initiatives. Beginning with the...

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Industry News Technology

Y&R Establishes New Technology and Business Practice

Thomas Ng

February 14, 2017February 15, 2017

Y&R has set up a practice for technology and business brands, and appointed WPP Global Leader of Dell, Joe Rivas, to head the platform. Y&R...

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Campaigns Featured Industry News

Warc Honours Grand Prix and Special Award Winners

Anisha Kapoor

February 10, 2017February 11, 2017

BBDO NY, MediaCom, Affinity, LB Melbourne, and more won Grand Prix at the Warc Media Awards. Special awards were also presented. BBDO NY and MediaCom...

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Featured Marketing News Videos

Gillette Ventures into Gaming via ESL Partnership

Deborah Joy Peter

February 8, 2017February 8, 2017

Gillette has inked a deal with ESL to sponsor the Intel Extreme Masters championship and collaborate with eSports athlete, Enrique Cedeño. Gillette has inked a deal...