World Branding Forum

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Media Company Uses AI to Engage with Consumers at Scale via Social Channels Respondology, a patented new Cost-Per-Click (CPC) media platform that turns social channels...

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Coca-Cola’s First In-Game Advertising

Joshua Hughes

September 22, 2017February 5, 2018

Coca-Cola Signs Alex Hunter as Brand’s First Virtual Athlete Ahead of next summer’s 2018 FIFA World Cup, The Coca-Cola Company has released its first-ever in-game...

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Featured Marketing News

Petsmart Collaborates With Adventure Cats for Feline Pet Gear

Olivia Pearce

September 21, 2017

Co-founded by Laura Moss, AdventureCats.org is a resource for adventurous pet parents highlighting cats who hike, camp, canoe, sail and kayak With the recent launch...

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Campaigns Featured News

Michael Phelps Teams Up With Nulo To Inspire Pet Parents

Joshua Hughes

September 19, 2017

Nulo and Phelps Encourage Pet Parents to Take Back Control of Their Pet's Bowl Nulo Pet Food has launched WE DECIDE, its most expansive pet...

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Advertising Industry

Stephan Pretorius is Wunderman’s New UK Group CEO

Anisha Kapoor

September 19, 2017

New role created to support a more integrated offering for clients and growth in the business Wunderman, a WPP company and leading global digital agency,...

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Advertising Industry

TBWA\Chiat\Day New York Taps Chris Beresford-Hill As Chief Creative Officer

Olivia Pearce

September 15, 2017

TBWA\Chiat\Day New York has hired Chris Beresford-Hill as Chief Creative Officer Beresford-Hill, who joins from sister Omincom agency BBDO New York, will assume creative leadership...

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Hanes Offers Fans a Chance to Chill with Michael Jordan

Thomas Ng

September 12, 2017

Hanes creates social media campaign to give fans a once-in-a-lifetime opportunity to kick it with NBA legend Hanes, the US apparel brand, has launched a...

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Advertising Featured News Videos

Bud Light Kicks-Off The NFL Season With New Ad

Joshua Hughes

September 7, 2017

Official Beer of the NFL Introduces the Bud Light Touchdown Glass at Patriots Opener to Commemorate Super Bowl LI Victory With the 2017 NFL season...

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Mountain Dew launches “The Walking Dead Encounter” AR App

Thomas Ng

September 6, 2017

AMC and Mountain Dew today announced a comprehensive partnership timed to the upcoming eighth season of "The Walking Dead" The partnership includes the launch of...

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Featured Industry Technology Videos

Jaguar Land Rover Uses Gorillaz App for Recruitment

Joshua Hughes

September 4, 2017September 5, 2017

Global recruitment campaign proves successful as Jaguar Land Rover hires first engineer Jaguar Land Rover has hired the first of the next generation of electronics...

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SportPesa Ups the Ante with Online Casino Experience

Thomas Ng

August 25, 2017August 26, 2017

SportPesa UK has launched its website to reveal an online casino with smart navigation and more for a comprehensive gaming experience. SportPesa has unveiled its...

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Featured Marketing News Videos

Puerto Rico Invites Tourists to Take It Despacito

Deborah Joy Peter

August 21, 2017August 23, 2017

Puerto Rico Tourism Company has appointed Luis Fonsi ambassador of its newest global advertising campaign, Despacito in Puerto Rico. The Puerto Rico Tourism Company has...