World Branding Forum

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Pop Up Restaurant at Airport by JetBlue and Coca-Cola Combines Different Cultures The airport is full of people from all different places, offering a great...

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Branding Featured News

Hyundai Debuts its 2019 Veloster with Marvel Studios’ Ant Man

Olivia Pearce

January 17, 2018February 5, 2018

Collaboration with Marvel to Increase Hyundai Brand Awareness Fans of Marvel Studios' Ant-Man will soon be introduced to the stylish design and exceptional performance capabilities...

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Campaigns Featured News

Nike Stands Up for Equality in Sport Campaign

Olivia Pearce

January 15, 2018February 5, 2018

EQUALITY represents Nike’s belief that sports brings people together like nothing else Nike has a long history of speaking up for causes that reflect its...

Read Time:1 Minute, 23 Second

Industry Marketing

Oleg Korenfeld Appointed as Global Chief Platforms Officer at Wavemaker

Anisha Kapoor

January 15, 2018

Korenfeld to Develop and Deploy Wavemaker Platforms Suite Globally Wavemaker, a media, content and technology agency, has appointed Oleg Korenfeld as Global Chief Platforms Officer....

Read Time:1 Minute, 27 Second

Branding Featured Marketing News

Estée Lauder Teams Up with Expedia in Travel Promotions

Olivia Pearce

January 12, 2018

Unique contest offers customers a chance to win a dream vacation inspired by brand Founder Estée Lauder's love for travel Estée Lauder, a prestige beauty...

Read Time:1 Minute, 42 Second

Branding Industry Marketing

iProspect’s Jeff Johnson Joins PMX as Executive Vice President

Anisha Kapoor

January 12, 2018January 12, 2018

PMX focused on closing gap between performance and brand marketing says Jeff Johnson PMX Agency has named Jeff Johnson as its Executive Vice President. In...

Read Time:2 Minute, 32 Second

Branding Featured News

Diet Coke Rebrands with Refreshing New Look and Flavours

Olivia Pearce

January 11, 2018February 5, 2018

New-Generation Millienials Become Target of the Diet Coke Modernisation The Coca-Cola Company is re-energising and modernising Diet Coke for a new generation of drinkers – and...

Read Time:2 Minute, 40 Second

Branding Featured Marketing News

Dubai Airports and ITP Launch Time Out DXB

Anisha Kapoor

January 11, 2018

Time Out DXB to offer insider view of Dubai's Airport and City In a world-first, Dubai Airports and ITP Media Group have joined to launch...

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Industry Marketing

Kantar and Second City’s Brandstage Sets the Marketing Stage

Anisha Kapoor

January 11, 2018

Brandstage to offer fresh consumer insights and growth exploration to partners Kantar, the data investment management division of WPP, and an insight, information and consultancy group,...

Read Time:1 Minute, 48 Second

Branding Featured Industry

Brilliance Auto and Renault Join Hands Exploring the International Market

Nathaniel Mark

January 10, 2018January 10, 2018

Collaboration Opens Foreign Market Opportunity for Brilliance China's Brilliance Auto Group recently entered a deal with the Renault Group to set up the Renault Brilliance...

Read Time:1 Minute, 56 Second

Featured Marketing News

Car-Buying Reimagined with HARMAN and Samsung SDS

Nathaniel Mark

January 9, 2018

The HARMAN-Samsung SDS joint solution transforms the showroom for personalised consumer experiences HARMAN International, a company focused on connected technologies for automotive, consumer and enterprise...

Read Time:1 Minute, 32 Second

Industry Marketing

Kantar Launches a Specialist Sales and Marketing Consultancy

Anisha Kapoor

January 9, 2018

New Consultancy breaks down own silos and unites the capabilities of Kantar companies Kantar, WPP’s data investment management division, announced the launch of Kantar Consulting,...