World Branding Forum

Read Time:2 Minute, 31 Second

WPP Team Unilever will provide a new, agile model to meet Unilever’s evolving marketing needs and the challenges of technological change Unilever and WPP have...

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Vivo Launches “My Time, My FIFA World Cup” Campaign

Olivia Pearce

May 23, 2018

The new campaign by Vivo inspires everyone to seize the moment on the global stage - the 2018 FIFA World Cup Russia Vivo, an official...

Read Time:2 Minute, 55 Second

Campaigns Featured News

Alaska Airlines Goes Strawless in Partnership with Lonely Whale

Olivia Pearce

May 23, 2018

Continuing its commitment to sustainability, Alaska Airlines removes plastic straws and bottled beers, and refills plastic cups instead of replacing them Alaska Airlines and Lonely...

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Advertising Industry

Cannes Lions Launches First Hackathon with Amazon and Huge

Anisha Kapoor

May 23, 2018June 7, 2018

Together with Global Citizen, Cannes Lions invites people from all disciplines to design solutions that will help solve some of the biggest challenges of our...

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Featured Marketing News

PayPal Significantly Expands Global Omnichannel Platform with iZettle

Nathaniel Mark

May 21, 2018

iZettle acquisition by PayPal advances its mission to help small businesses grow and thrive in the global digital economy PayPal Holdings has agreed to acquire...

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Advertising Branding Industry

Meredith Unveils Four M Studios Formerly Known as Time Inc Productions

Anisha Kapoor

May 21, 2018

Four M Studios will have one of the broadest portfolios of brands to tap for television content and promotional support Meredith Corporation unveiled the new look,...

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Featured Marketing News

Pizza Hut and Telepizza Enter Landmark International Growth Alliance

Nathaniel Mark

May 18, 2018

Long-term alliance involves Telepizza Group opening 1,300 new stores over the next 10 years across regions covered in alliance: Spain, Portugal, Latin America (excluding Brazil),...

Read Time:5 Minute, 16 Second

Campaigns Featured News

National Geographic Launches ‘Planet or Plastic?’ Multiyear Initiative

Olivia Pearce

May 18, 2018

National Geographic asks people to take simple steps to reduce single-use plastic; hosts three-day takeover on social channels featuring Zooey Deschanel As the amount of...

Read Time:3 Minute, 14 Second

Industry Marketing

Pyxl Hires Former CEO of Lonely Planet Daniel Houghton as CEO

Anisha Kapoor

May 18, 2018

Digital marketing agency Pyxl simultaneously announces headquarters move to Nashville Digital marketing agency, Pyxl, announced that Daniel Houghton, former CEO of Lonely Planet and 2017...

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Advertising Featured News

Kevin Hart Stars in New Series of MTN DEW Commercials

Joshua Hughes

May 17, 2018

Three creative spots by MTN DEW reveal what goes on inside Kevin Hart's head with a cameo from WWE Hall of Fame Legend 'Mean' Gene...

Read Time:3 Minute, 34 Second

Branding Featured News

PepsiCo Commits $US4 Million to Support Education and Job Training

Olivia Pearce

May 15, 2018

Grant from PepsiCo to Help 20,000 Females in the Bronx Increase Earning Potential The PepsiCo Foundation unveiled a US$4 million/£2.97 million grant to the Robin Hood...

Read Time:1 Minute, 43 Second

Advertising Industry Marketing

Helder Santo Joins Wunderman As President Of New York Office

Anisha Kapoor

May 15, 2018May 15, 2018

New Addition Helder Santo to Bring Experience from R/GA, Digitas, and mcgarrybowen to Wunderman New York Wunderman, a global digital agency, announced that Helder Santo has...