World Branding Forum

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Lufthansa Cargo & Swiss WorldCargo, Emirates SkyCargo and Cathay Pacific Cargo recognised as industry leaders in transport of temperature-sensitive life sciences products by DHL DHL...

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Featured Marketing News

BMW Classics Transformed Trafalgar Square for People’s Concert

Nathaniel Mark

July 2, 2018

Sadiq Khan, London’s Mayor, welcomed the capacity crowd for BMW Classics concert with Sir Simon Rattle and the London Symphony Orchestra On Sunday 1 July...

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Branding Featured News

Tesco and Carrefour to Create Long-Term Strategic Alliance

Olivia Pearce

July 2, 2018July 2, 2018

Strategic alliance between Tesco and Carrefour will enable both companies to improve the quality and choice of products The alliance between Carrefour and Tesco will...

Read Time:1 Minute, 15 Second

Branding Featured News

Asics Teams up with China Tennis Champ Zhang Shuai

Olivia Pearce

July 2, 2018

Zhang Shuai is the first female Chinese tennis player to join Team Asics Today, ASICS announced a partnership with China’s top women’s tennis player, Zhang...

Read Time:3 Minute, 47 Second

Industry Marketing

BrandZ Top 40 Most Valuable Australian Brands Ranking Shows Banks Still Strong

Anisha Kapoor

June 29, 2018July 2, 2018

Globalisation and innovation gap highlights opportunities for growth in BrandZ report Australia’s first-ever BrandZ Top 40 Most Valuable Oz Brands ranking has seen finance brands...

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Branding Featured News

adidas Football Reveals Official Match Ball for the FIFA World Cup Knockout Stage

Olivia Pearce

June 27, 2018June 13, 2023

The Telstar Mechta by adidas Football will be used for the knockout stage starting on 30 June adidas Football has revealed the Official Match Ball...

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Branding Featured News

FIFA and Snap Team Up for 2018 FIFA World Cup Russia

Olivia Pearce

June 25, 2018

FIFA and Snap collaborate on branded stickers featuring FIFA icons including Zabivaka, its official mascot FIFA and Snap, a camera company, have teamed up to...

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Campaigns Featured News

Deutsche Post DHL Group Employs 1,700 Refugees in Germany

Olivia Pearce

June 21, 2018

The DHL Group is also positioning itself globally by signing the UNHCR #WithRefugees petition Deutsche Post DHL Group has been involved in refugee aid in...

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Advertising Featured News

Procter & Gamble Advances Systemic Change for Gender Equality in Advertising

Joshua Hughes

June 20, 2018

Strategic partnerships with media and entertainment powerhouses Queen Latifah and Katie Couric launched by Procter & Gamble The Procter & Gamble Company advanced its commitment to...

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Hyundai Motor Group and Audi Partner in Fuel Cell Technology

Thomas Ng

June 20, 2018

Hyundai Motor Group and AUDI AG enter into patent cross-licensing agreement in FCEVs Hyundai Motor Group and Audi have entered into a multi-year patent cross-licensing agreement, covering...

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Advertising Industry

JCDecaux Launches Automated Planning and Trading Platform

Anisha Kapoor

June 14, 2018

VIOOH platform by JCDecaux will accelerate growth of Out-of-Home advertising and will be led by Jean-Christophe Conti JCDecaux, an outdoor advertising company, announced the launch...

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Advertising Industry Marketing

MSR Communications Generates Buzz with New Adult Novelty Client

Anisha Kapoor

June 13, 2018

MSR Communications was recognised with three coveted industry awards for its ingenuity and impactful results MSR Communications, an independent public relations and social marketing firm...