World Branding Forum

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Disney Aspire is the most comprehensive programme of its kind, offering hourly employees a wide array of disciplines and diplomas—with tuition paid upfront Disney Chairman...

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Uber Hires Its First Global Marketing Chief

Olivia Pearce

September 11, 2018

Uber announces Rebecca Messina to join the company’s executive leadership team As Uber’s first-ever CMO, Rebecca will bring together Uber marketing teams around the world,...

Read Time:2 Minute, 44 Second

Campaigns Featured

Jamie Oliver Joins Tesco to Help Make Healthy Eating Easier

Olivia Pearce

September 10, 2018September 26, 2018

Tesco announces partnership as new survey reveals seven out of ten families want supermarkets to help them lead healthier lives and make healthier choices more...

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Advertising Branding Featured

Gillette Venus and Regina King Celebrate Female Creativity

Joshua Hughes

September 7, 2018

Gillette Venus is enlisting 10 female directors to contribute their perspective on the power of female creativity In the world of marketing, less than seven...

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Branding Featured News

The Coca-Cola Company Acquires Costa

Olivia Pearce

August 31, 2018June 13, 2023

Acquisition to Give Coca-Cola a Strong, Global Coffee Platform with a Footprint in More than 30 Countries and Potential for Future Growth The Coca-Cola Company announced that...

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Featured Marketing News

Starbucks and Nestlé Close Deal for Starbucks CPG and Foodservice Products License

Nathaniel Mark

August 29, 2018

International expansion of business between Starbucks and Nestlé will be led from Nestlé’s global headquarters in Vevey Nestlé and Starbucks Corporation have announced the closing of...

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Campaigns Featured News

Hotels.com Dives into the Mermaid Craze with ‘Fintastic’ Vacation Workouts

Olivia Pearce

August 24, 2018

'Fintasy' vs reality: More than a third (37%) of people believe that a mermaid can exist and 6% claim to have seen one, that is...

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Advertising Industry

Cannes Lions Releases 2018 Global Creativity Report

Anisha Kapoor

August 24, 2018

Apple ranks in the Top 20 Clients for the first time by Cannes Lions The Cannes Lions International Festival of Creativity has released its annual...

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Branding Featured News

JBL Cranks Up the Star Power for Second-Annual JBL Fest

Olivia Pearce

August 20, 2018August 20, 2018

Pitbull and Ellie Goulding headline three days of epic concerts, exclusive events and celebrity appearances, making for an unforgettable JBL Fest in iconic Las Vegas...

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Branding Featured News

BMW i Collaborates with the Munich Pop-Up Hotel The Lovelace

Olivia Pearce

August 17, 2018

Hotel guests ride in the purely electrically powered BMW i as BMW Group uses workshop and meeting rooms in the new creative hotspot at the heart...

Read Time:1 Minute, 35 Second

Industry Marketing

Clemenger BBDO Buys Levo Digital

Anisha Kapoor

August 16, 2018

Combined with Clemenger's existing digital and data capabilities, Levo will enable the Group to have an advanced business transformation capability in the market Clemenger BBDO,...

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Branding Featured News

Chart-Topping Artist Bryce Vine Strikes New Chord with Pepsi

Olivia Pearce

August 15, 2018

The Sound Drop by Pepsi created to provide emerging artists with a powerful stage to promote their stories, share their art and connect directly with new...