World Branding Forum

April 24, 2020

Inspiring greatness lies at the very heart of Rolls-Royce Motor Cars’ brand ethos. From hand-building the epitome of true luxury to engaging and servicing the...

Read Time:3 Minute, 23 Second

Budweiser partners Salvation Army for its”whassup” PSA campaign

April 24, 2020

Budweiser PSA reminds America to check-in and say “whassup” to loved ones during quarantine Budweiser has unveiled a contemporary and timely version of its iconic...

Read Time:2 Minute, 1 Second

Kimberly-Clark Professional launch Infectious Disease Training programme

April 23, 2020

To address the needs of cleaning professionals during the COVID-19 pandemic, Kimberly-Clark Professional, a hygiene and cleaning solution manufacturing company, has announced a new scholarship...

Read Time:4 Minute, 5 Second

Amazon announces US$10 million grant for Net-Zero Carbon plan

April 23, 2020

Amazon, an e-commerce company, announced a US$10 million/£8 million grant to conserve, restore, and support sustainable forestry, wildlife and nature-based solutions across the Appalachian Mountains,...

Read Time:2 Minute, 2 Second

Fifa football shows appreciation and support to healthcare workers

April 21, 2020

FIFA has launched a #WeWillWin campaign to appreciate their efforts Fifa, a non-profit football organisation, football stars both past and present have come together to...

Read Time:1 Minute, 34 Second

Ikea Group accelerates efforts to tackle climate change

April 17, 2020

Furniture brand, Inter IKEA Group, has joined an alliance of over 180 political decision-makers, business leaders, trade unions, NGOs and think tanks in calling for a...

Read Time:1 Minute, 49 Second

Branding Featured News

Nike announces ways to help athletes play inside amid pandemic

April 16, 2020April 16, 2020

Nike creates a one-minute spot to encourage athletes to play inside for the world Nike is supporting the shift in public life amidst the coronavirus...

Read Time:3 Minute, 31 Second

Branding Featured News

BIC contributes stationary and protective equipment against pandemic

April 15, 2020April 16, 2020

BIC, a company specialised in stationery, lighters, and shavers, is manufacturing personal protective equipment (PPE) for healthcare workers to address the shortage of this essential...

Read Time:1 Minute, 49 Second

Industry News

Ogilvy named Leader for the fifth consecutive year by Gartner

Anisha Kapoor

April 3, 2020

Ogilvy, a global marketing and communications company, has been named a Leader in Gartner's Magic Quadrant for Global Marketing Agencies report for the fifth consecutive...

Read Time:2 Minute, 22 Second

Campaigns Featured Marketing News

Cincoro Tequila joins the Tip Your Bartenders campaign

April 3, 2020

Cincoro Tequila, formed by five rivals turned friends, and winner of 12 gold medals, is now available online through a partnership with e-commerce leader Thirstie,...

Read Time:1 Minute, 20 Second

Squatty Potty develops “Grow Your Own TP” Fundraiser