World Branding Forum

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Carling's campaign, Support Your Local, champions the central role that local pubs play in British culture and society Covid broke the bond between people and...

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Branding Featured News

Ralph Lauren Corporation announces investment in Natural Fibre Welding

Olivia Pearce

August 18, 2020

Ralph Lauren invests to help enable product development using plant-based, upcycled materials as well as create and scale a new industry standard for natural fibre...

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Campaigns Featured Marketing News

Dunkin’ and PopSockets unveils their latest collaboration

Olivia Pearce

August 18, 2020

The collaboration is part of PopSockets' 'Poptivism' charitable programme, with 50 per cent of sales going to the Dunkin' Joy in Childhood Foundation to support...

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Design Featured News Technology

Ralph Lauren and Snap Inc. forge an innovative fashion partnership

Thomas Ng

August 17, 2020

Ralph Lauren and Snap Inc. have announced they have joined forces on a long-term global partnership. Aiming to break barriers within the digital fashion landscape,...

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Industry News

5WPR consumer division adds a vegan and plant-based speciality practise

Anisha Kapoor

August 13, 2020

5WPR's new practice will focus on increasing awareness of brands and products boasting these environmentally-friendly and health-conscious options throughout the industry 5W Public Relations (5WPR),...

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Campaigns Featured News

MTN DEW reignites its partnership with Team Rubicon

Olivia Pearce

August 12, 2020

MTN DEW will be giving funds toward the mission as well as raising awareness through sales of specially marked Team Rubicon one-litre bottles and multipacks...

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Campaigns Featured News

Hisense announces global partnership with Paris Saint-Germain

Olivia Pearce

August 12, 2020June 13, 2023

Hisense provides a wide range of innovative products to the club to support its needs across its various facilities, including its new training centre Internationally renowned...

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Campaigns Featured News

Dior announces its partnership with UNESCO Global Education Coalition

Eliza Jane

August 10, 2020

Dior is building on the engagement of its Women@Dior educational programme for young female students Maison Christian Dior has recently announced its support for the...

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Campaigns Featured News

Coca-Cola encourages people to be “Open, Like Never Before”

Eliza Jane

August 7, 2020

The launch of “Open Like Never Before” marks Coca-Cola's return to the commercial airwaves in EMEA following a seven-month global advertising pause Coca-Cola, a multi-time winner...

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Advertising Campaigns Featured News

Peroni Nastro Azzuro invites UK to embrace the Italian spirit

Olivia Pearce

August 7, 2020

Peroni Nastro Azzurro's 'Walk With Us' global ad campaign reflects the heart of Italian culture as doors to UK pubs, bars and restaurants begin to...

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Campaigns Featured News

Gillette Venus launches its ‘Skinclusive Summer Line’ on Animal Crossing

Eliza Jane

August 6, 2020

The Skinclusive Summer Line by Gillette Venus brings 250+ diverse skin representations to life in Animal Crossing, enabling players to ‘put their skin in the...

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Advertising Branding Featured News

Coca-Cola introduces its first sip of Coca-Cola with Coffee

Olivia Pearce

August 5, 2020

Coca-Cola With Coffee is the latest output of the company’s “lift and shift” strategy to scale successful beverage innovations from market to market via an...