World Branding Forum

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Sprite's programme will give young creators a platform to share why they vote and use the brand's resources, reach and partners in the hip-hop community...

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Campaigns Featured News

Secret Deodorant empowers and supports women with #RaiseItUp

Olivia Pearce

October 6, 2020

Secret Deodorant's spot highlights the challenges women have faced as a result of COVID-19 Secret Deodorant announced the launch of #RaiseItUp, a multi-phased initiative that...

Read Time:1 Minute, 34 Second

Campaigns Featured News

Mucilon launches Taking Care of the Planet for Your Children

Olivia Pearce

October 5, 2020

Mucilon's support for the reforestation in Brazil is part of Nestlé's reforestation programme which was announced earlier this year 'Mucilon: Taking Care of the Planet...

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Campaigns Featured News

P&G Professional develops a new cleaning guide for drivers with Lyft

Olivia Pearce

October 5, 2020

P&G Professional's partnership with Lyft provides cleaning and disinfectant products for drivers P&G Professional company, the away-from-home division of Procter & Gamble, has announced a...

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Featured General News

Purina to invest USD 450 million in new pet food plant in the US

Anisha Kapoor

October 2, 2020

Purina's new operations will be designed with sustainability at the forefront, including a commitment to send zero waste for disposal, and production processes designed to...

Read Time:3 Minute, 44 Second

Design Featured News

Reebok partners Boston Farm to offer first plant-based performance shoe

Olivia Pearce

September 30, 2020

Reebok joins top seed in industry pursuit to reduce petroleum-based plastics Reebok, fitness company is partnering with Boston-area based Siena Farms, to launch Forever Floatride...

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Design Featured News

DASANI launches bottle caps made with recycled plastic

Olivia Pearce

September 29, 2020

DASANI's bottle caps' pioneering innovation supports The Coca-Cola Company’s World Without Waste vision to make all packaging fully recyclable by 2025 and to make bottles...

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Campaigns Featured News

REI Co-op announces ambitious new climate platform

Eliza Jane

September 28, 2020

REI Co-op will more than halve its carbon footprint by 2030, join Climate Neutral and join the 1 Trillion Trees Initiative REI Co-op has announced...

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Design Featured News

PUMA unleashes the fastest shoes with Lewis Hamilton

Olivia Pearce

September 25, 2020March 16, 2023

PUMA is the Official Team Supplier of the Mercedes-AMG Petronas F1 Team since 2012 witnessing a new era of motorsport Global sports company PUMA unleashes...

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Industry News

Havas Chicago names Jamie McGarry as Chief Growth Officer

Anisha Kapoor

September 24, 2020

Proven growth driver and former EVP, Director of Business Development at DDB US, Jamie McGarry joins Havas Chicago's leadership team to accelerate business momentum Furthering...

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Campaigns Design Featured News

DIESEL presents its Fall 2020 campaign, “Unforgettable Denim”

Eliza Jane

September 24, 2020

DIESEL commemorates the plans that had to be put on hold through personalising leather tags on denim DIESEL announces the launch of its brand's Fall...

Read Time:2 Minute, 23 Second

Branding Featured News

Mars Food announces UNCLE BEN’S brand name change

Anisha Kapoor

September 23, 2020

Mars Food's announcement signals the brand's ambition to create a more inclusive future whilst maintaining its commitment to producing the world's best rice Mars Food...