World Branding Forum

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PepsiCo's multiyear partnership with LeBron Begins highlight's the companies' shared values and commitment to uplifting communities Every morning is a chance to seize the day...

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Advertising Campaigns Featured News

DICK’S Sporting Goods releases “Inside Moves” ad Campaign

Olivia Pearce

March 15, 2021March 15, 2021

"Inside Moves" highlights DICK'S female senior leaders and their efforts to support the Company's growing female consumer base To celebrate Women's History Month, DICK'S Sporting...

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Advertising Campaigns Featured News

LEGO recreates iconic 1980’s ad to celebrate female leaders of tomorrow

Eliza Jane

March 11, 2021

The LEGO Group is calling on families to help celebrate the skills, interests and creative potential of the next generation of female leaders by recreating...

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Branding Campaigns Featured Marketing News

Cadbury partners Goose Island with its first-ever creme flavoured stout

Joshua Hughes

March 4, 2021

For those with an inner child longing to have time in the sun, Cadbury Crème Egg flavoured stout has arrived Cadbury Chocolate brand has teamed...

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Industry News

5WPR Launches Specialty Division for Gaming Public Relations

Anisha Kapoor

March 3, 2021

5WPR's creation of the new division will allow a focused and strategic approach to online gambling, casinos, lotto and sports betting clients 5W Public Relations...

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Campaigns Featured News

Peroni Libera 0.0% announces its multi-year partnership with Aston Martin

Olivia Pearce

February 26, 2021

The partnership launches the stylish and aspirational alcohol-free beer brand Peroni Libera 0.0% on a global scale The new partnership celebrates the global launch of...

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Advertising Campaigns Featured News

Desperados collaborates with emerging artists on its latest ad campaign

Olivia Pearce

February 24, 2021

Desperados latest ad campaign provides a platform for eight emerging graphic artists to shine on a global stage Alcohol brand, Desperados has never been afraid to...

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Advertising Campaigns Featured News

Blue Heaven Cosmetics releases its latest advertising campaign

Joshua Hughes

February 24, 2021

Blue Heaven Cosmetics aims to build a connection with its target group and attempts to re-frame the make-up category Blue Heaven Cosmetics, one of the...

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Campaigns Featured News

Gap introduces Generation Good – forces for good across generations

Olivia Pearce

February 23, 2021

Gap continues to champion modern American optimism by amplifying the voices of Generation Good – a collective of unique individuals taking action as forces for...

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Campaigns Featured News

IKEA announces its latest project, H22, in partnership with an entire city

Olivia Pearce

February 23, 2021

The project explores the definition of ‘home’ by developing new living, community and retail ideas co-created between IKEA, the citizens of Helsingborg and other local...

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Branding Campaigns Featured News

Banana Republic furthers its pledge to build a better tomorrow

Olivia Pearce

February 18, 2021

Banana Republic celebrates advocates and allies with a shared commitment to inclusivity and diversity during Black History month Beginning with Black History Month, Banana Republic's...