World Branding Forum

August 20, 2021

Pacsun's campaign brings consumers on a journey at a time where both are highly sought after Pacsun is proud to announce its first-ever collaboration with...

Read Time:2 Minute, 49 Second

Campaigns Featured News

Pepsi teams up with CC Sabathia for its “What’s Your Walk-Up?” campaign

August 19, 2021

Pepsi's "What's Your Walk-Up?" campaign celebrates the intrinsic connection between baseball and music Former Yankees pitcher CC Sabathia knows a thing or two about being...

Read Time:3 Minute, 16 Second

Jif partners with Ludacris to open listeners’ minds with The Lil Jif Project

Campaigns Featured Marketing News

August 19, 2021

Jif joins a bigger cultural conversation around the most influential music genre of the 21st century - hip hop In early 2020, Jif peanut butter...

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Ben’s Original unveils its first marketing campaign, “Everyone’s Original”

August 16, 2021August 16, 2021

Ben's Original campaign features real families and the unique ingredients that make each of them original Mars Food has introduced the first Ben's Original global marketing...

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LEGO Group extends partnership and commitment to Singapore

August 10, 2021

LEGO Group will continue to invest in locating and developing key digital and creative teams at its Singapore Hub which originally opened in 2013 The...

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Bombay Sapphire Gin presents its first major summer campaign

August 10, 2021

Bombay Sapphire shows viewers that the perfect gin and tonic goes far beyond being a cocktail – it is an experience for the senses Bombay...

Read Time:2 Minute, 13 Second

Athleta launches an immersive digital platform for women to connect

Thomas Ng

July 29, 2021

Athleta launches long-term partnership with obé Fitness, including exclusive fitness content for AthletaWell members Athleta announced the launch of AthletaWell an innovative and immersive new...

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Taco Bell unveils its latest spot with Psyop and Deutsch

Joey Gilham

July 27, 2021

In a homage to this year’s Olympics taking place in Tokyo, Japan, the anime-styled commercial depicts the struggle to save Taco Bell Nacho Fries from...

Read Time:1 Minute, 46 Second

LG Electronics announces expansion on its Zero Carbon 2030 Initiative

Thomas Ng

July 22, 2021

LG Electronics Inc. made public its commitment to transition completely to renewable energy by 2050 as a key component of its sustainability strategy LG Electronics...

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Tanishq has launched its new TVC campaign by Lowe Lintas

July 21, 2021

Tanishq has launched its new TVC campaign by Lowe Lintas called ‘Little Big Moments’, an ode to those moments that need a special everyday celebration...

Read Time:3 Minute, 10 Second

Campaigns Featured News

Always partners girl’s education activist Malala Yousafzai