World Branding Forum

Read Time:2 Minute, 45 Second

Fisher-Price released a short film on New Year's day shot in seven countries and five continents entitled Wishes for Baby, marking the official launch of...

Read Time:1 Minute, 56 Second

Branding Featured Marketing News

Some of BBC Worldwide’s Biggest Brands To Feature in New Entertainment Resort

Anisha Kapoor

December 11, 2014July 4, 2023

A landmark agreement has been struck that could see some of BBC Worldwide’s biggest brands feature prominently in a new entertainment resort near London supported by...

Read Time:2 Minute, 24 Second

Branding Campaigns Featured Marketing News Videos

MasterCard and Gwen Stefani Join Forces to Surprise Cardholders

Anisha Kapoor

December 9, 2014July 4, 2023

Relationship Kicks Off with new Apple Pay focused Ad Spot “Launching” Priceless Surprises Grammy Award-winner Gwen Stefani is taking control of the Priceless Surprises launcher...

Read Time:2 Minute, 16 Second

Branding Campaigns Featured News Social Media Technology Videos

MUMM Launches World’s First Double Screen Music Video

Thomas Ng

December 2, 2014July 4, 2023

MUMM House of Champagne today launched the world's first double screen music video for the track 'Dangerous', created with internationally acclaimed DJ David Guetta. This marks...

Read Time:3 Minute, 34 Second

Branding Campaigns Featured News Public Relations

W Hotels Worldwide Kicks-off 18 Months of Electronic Music

Olivia Pearce

November 28, 2014July 4, 2023

The W brand is amping up its guest experience programme with performances by some of the DJ industry’s hottest talents at W Hotels across Europe....

Read Time:3 Minute, 3 Second

Branding Campaigns Featured Marketing News

Thomas Cook launches first ever Group-Wide Marketing Campaign

Anisha Kapoor

November 19, 2014July 4, 2023

Building on the company’s strong brand heritage, and as part of its ongoing transformation, Thomas Cook Group plc this week ushered in a new era...

Read Time:2 Minute, 0 Second

Branding Featured Industry News Technology

YuMe Partners Vestel, Launches O2 Brand Campaign

Thomas Ng

November 17, 2014July 4, 2023

YuMe, Inc. (NYSE: YUME), the digital video brand advertising solutions provider, has struck an exclusive partnership with Vestel, one of the largest TV manufacturers in...

Read Time:2 Minute, 29 Second

Branding Featured News

DHL Rebrands DHL Global Mail in the Americas

Olivia Pearce

November 14, 2014July 4, 2023

DHL, the global market leader in logistics and transportation, is changing the brand name of DHL Global Mail to DHL eCommerce as the company focuses...

Read Time:3 Minute, 41 Second

Branding Featured Industry Marketing News

Timberland and Omni United Launch First-Of-Its-Kind Cross-Industry Partnership

Anisha Kapoor

November 5, 2014July 4, 2023

Global lifestyle brand Timberland recently announced a collaboration with tyre manufacturer and distributor Omni United, to create a co-branded line of tyres under the Timberland...

Read Time:2 Minute, 46 Second

Branding Featured Marketing News

TAG Heuer to go into Sports Marathons

Anisha Kapoor

November 4, 2014July 4, 2023

As part of its new strategy, TAG Heuer is going into sports marathons as partner and official timekeeper. The manufacture is thus reaffirming its sporting...

Read Time:3 Minute, 35 Second

Advertising Branding Campaigns Featured Marketing News

Taylor Swift stars in Diet Coke’s “Get A Taste” campaign

Joshua Hughes

October 19, 2014July 4, 2023

Kittens, including Taylor’s own kitten Olivia Benson, co-star in new spot for Diet Coke's “Get A Taste” campaign. Spot premieres unreleased track from Taylor’s upcoming...

Read Time:3 Minute, 43 Second

Branding Featured Marketing News

Radisson Red Launches in Asia Pacific With First Hotel in China

Olivia Pearce

October 15, 2014July 4, 2023

Hotel will be the first Radisson Red hotel signing in the world. Carlson Rezidor Hotel Group, one of the world's largest and most dynamic hotel groups,...