World Branding Forum

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Manscaped announces partnership with PBR as an "Official Partner of the PBR Monster Energy Team Challenge" Manscaped, the below-the-waist grooming and hygiene for men, has...

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Featured Marketing News Videos

Monster Energy Re-enters Ring with Conor McGregor

Deborah Joy Peter

August 17, 2017August 21, 2017

Renewing its support of Conor McGregor, Monster Energy is extending its sponsorship of the fighter who will take on Mayweather this month. Monster Energy has...

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Featured Marketing News

Cobra Electronics Partners with NASCAR’s Bubba Wallace

Nathaniel Mark

February 13, 2018

Bubba Wallace to Serve as Brand Ambassador for Cobra Line of Mobile Electronics Cobra Electronics, a leading designer and marketer of award-winning automotive, mobile and...

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General Industry News

POP MART Unveils Its World’s Largest Store in Bangkok

Rene Andre

August 11, 2025

POP MART officially opened its largest flagship store at ICONSIAM, Bangkok, marking a bold new chapter in its global expansion. Spanning over 760 square meters across two floors, the POP MART Global Landmark Store is more than a retail space; it’s a whimsical, Thai-inspired universe that fuses collectable culture with immersive design.

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Campaigns Featured News

DoorDash launches a new multi-platform marketing campaign

Olivia Pearce

January 25, 2021

DoorDash's campaign spotlights expanded offerings beyond food and celebrates local communities DoorDash, the nation's on-demand local logistics platform, has announced the launch of a multi-platform...

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Branding Featured News

Vans opens its first community-driven retail store in downtown LA

Olivia Pearce

February 7, 2020

Vans, a manufacturer of skateboarding shoes and related apparel, opens its first community-driven retail and event space in Downtown Los Angeles, United States. The space...

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Branding Featured News

Apple Wins Most Loved Brand in Europe and UK

Deborah Joy Peter

May 18, 2016May 18, 2016

Apple beats out major contenders including Google, Lego, Tesco, and BMW to claim the top spot on NetBase’s Brand Loveliest list. According to the Brand...

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Branding Featured Industry Marketing News

IRI Announces Most Successful U.S. Consumer Packaged Goods Brands of 2014

Joshua Hughes

April 22, 2015July 4, 2023

Thousands of new brands hit retail shelves during 2014, yet only 200 achieved best-of-the-best IRI New Product Pacesetter status. These products captured cumulative year-one sales...